Bernie Su
08/05/2025
Happy AAPI month x Mother’s Day.
Had the honor to direct a series of fun commercial / social spots for featuring the lovely, talented, and radiant and .
What’s their secret to luminous skin? Ask them!
Thanks to the for the opportunity.
And a bunch of people I’m gonna list here!
06/03/2025
After a decade of making live action shows, getting the opportunity to do an animated feature.
It’s an awesome story to tell and I’m honored I get to tell it.
13/11/2024
is the current gold standard for immersive, interactive, narrative experiences!
Can’t wait to do it again.
—— here’s a bunch of analysis.
This fictional Old West town offers an expansive world to explore, featuring engaging characters, intriguing mysteries to solve, and thoughtfully designed elements that address common challenges in immersive experiences. The result is a sustainable business model that caters to varying levels of engagement.
The experience is a full four hours yet only completed 3 of the 10+ available mystery/adventure stories. Despite the full house, the space never felt crowded. It’s huge.
What’s impressive is the experience’s versatility. While I chose full engagement, others opted for a more relaxed approach - simply enjoying the atmosphere, dining, and taking in the vibe.
03/11/2024
Stranger Things: First Shadow. Awesome transmedia storytelling and the most terrifying stage experience I’ve ever had.
Last night of checked out
Netflix produced prequel to .
I was sitting next to a super fan and he said it felt like an epic episode of the show. I would add that it’s more terrifying. I caught myself saying WTF multiple times during the production.
Amazing blend of classic nostalgia high school stage plays and new live technology into crazy bonkers supernatural epicness.
The last carousel is me directly after the show. 😂
01/11/2024
Being lively and provoking thoughts as a creative in the AI space.
Providing artistic and insightful commentary to help others shape a better world with AI.
Thanks for having me
Excited to share my first national commercial that I had the honor to write and direct.
This story and spot is really personal to me, and I hope that it inspires you.
As a children of immigrants and a large extended family full of immigrants, I really was hoping to do a piece that they could enjoy and relate to.
Thanks to New York Life for the opportunity to put this spot together.
It’s a story about immigrants, a story about family, and a story about legacy, all in 60 seconds.
10/01/2024
As we usher in 2024, a time typically bustling with resolutions and new beginnings, I find myself on an unexpected journey of reflection, prompted by the loss of my grandmother at 101. This poignant event at the cusp of the new year threw my plans into disarray, and challenging me to reconsider my priorities.
Initially, I debated returning to Taiwan for her funeral. Having visited frequently over the past year, I felt at peace with her passing. But then, a shift in perspective occurred. This wasn’t about my personal closure; it was about being there for my family in a moment of collective loss.
I realized that my presence represented more than fulfilling a cultural or familial duty. It was about supporting my father and his siblings who had just lost their mother. I wasn’t just attending a funeral; I was providing comfort and solidarity in a time of grief.
During the funeral, I found myself actively supporting my family, offering hugs and empathy, sometimes met with tears, other times with a quiet nod of appreciation. These gestures, though simple, felt deeply meaningful, it felt like it was where I needed to be.
So as we all strive to better ourselves this new year, I find solace and inspiration in this experience. The passing of my grandmother, though saddening, has unexpectedly set the tone for my year. So many exciting things planned, here’s to the adventure!