Genres Studio

Regardless of the results at the Oscars 2024, "Poor Things" is the film that captured my heart and mind in 2023.

Freedom, genius, and desire: we need more films like this in our future.

Thank you Yorgos Lanthimos

How many times do we find ourselves impatiently enduring the TV commercials imposed between one break and another during a movie?

As far back as I can remember, it has always been different for me: I often find myself knowing by heart a worrying amount of jingles and slogans, nurturing a genuine interest in understanding the purpose and destination of their creation.

Have you ever seen, for instance, the 2005 Campari ad - The Secret? It is by far my favorite.

I think it was precisely this commercial that sparked my passion for the world of communication.

After 19 years, I propose a reinterpretation in Genres’ style, hoping you might enjoy it, or at least be prompted to some thoughtful consideration.