Opera Music

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Operà Music handled the music production, sound design and voice over for AIA’s new campaign La Ricetta della Gioia, a communication platform built around one of the brand’s most iconic territories: joy.

For this episode dedicated to Carne al Fuoco, we designed a warm and vibrant sonic world to match the spirit of a carefree barbecue shared with friends.

From the fire on the grill to the atmosphere of togetherness, every detail was crafted to amplify the emotions on screen and support the campaign’s signature payoff: Che gioia, AIA.




CDP: Think Cattleya
Agenzia: Armando Testa
Regia: Federico Brugia

Operà Music handled the sound design for AIA’s new campaign La Ricetta della Gioia, a communication platform built around one of the brand’s most iconic territories: joy.

For this episode dedicated to Carne al Fuoco, we designed a warm and vibrant sonic world to match the spirit of a carefree barbecue shared with friends.

From the fire on the grill to the atmosphere of togetherness, every detail was crafted to amplify the emotions on screen and support the campaign’s signature payoff: Che gioia, AIA.

Operà Music collaborated with Parmacotto on its new campaign, marking the brand’s return to communication together with Christian De Sica, the iconic face of Parmacotto’s legendary ‘90s commercials.

For the spot, we produced a custom cover of the iconic “Cuore Matto” by Little Tony, built around De Sica’s performance on set and refined through the final mix.
A natural musical choice: playful, instantly recognizable, and perfectly aligned with De Sica’s signature irony.
A classic song turned into a key storytelling element celebrating Parmacotto’s quality, personality and timeless appeal.

Agency: inTesta
Creative Direction: Monica Pirocca & Michela Sartorio
Director: Paolo Virzì
Production Company: Filmgood
Music: Cuore Matto, arrangement by Operà Music