Lateral Creative Hub

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Communication guidelines / OOH / POP for KFC Italy.

Artful imperfection and food craving were the keywords that guided the creation of the photo shoots. Real food, cooked on set, illuminated by a play of contrasting lights capable of enhancing the crunchiness of fried chicken.

Kentucky Fried Chicken, is an American fast food chain founded in 1952.
In January 2023 Lateral was called to support the Freeda Platfom team, with the task of redesigning the brand's communication assets in Italy.
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Credits:
Client:
Creative Agency: & Freeda Platform

Lateral Creative Directors / Art Directors: Federica Bello
Lateral Art Directors / Graphic Designers: ,

Freeda Executive Producer: Federico Fornasari
Freeda Production Manager: Mattia Palermo
Freeda Project Manager: Martina Ghiringhelli
Freeda Head of ADV special project:
Creative Director / Copywriter: Michele Bellini

Photography & CGI: Paolo Cecchin
Food Stylist: Laurent Overmans
Studio:
Set Designer:
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