MAAL GAADI

f materials, scale and form. It houses an assortment of quirky installations, an eclectic mix of high end fashion from few of the best fashion labels in India, interior and lifestyle accessories. The industrial and de constructed look of the store was inspired from the brand name itself and also from all the travels across the country. Within this space, boundaries between art and design are questioned by functional pieces that also hold sculptural qualities. The collections are displayed based on themes such as colour or texture rather than by genre, thus creating a less segregated shopping environment. MAALGAADi was not envisioned as one of the typical cookie cutter stores. It is seen to have an oddly welcoming vibe with elements of immense quirk and a secret story waiting to be unraveled around every facet of the store. The store showcases prodigious talents of both established & young upcoming designers such as Hemant and Nandita, Vivek Karunakaran, Nida Mamood, The Quirk Box, Arjun Saluja, meta-phor by Chandrashekar, Chiria, a.k.a Bespoke, Malleka, Prerto, Dhora, Kanabis, Rubato and Ticket to Timbuktu while the interior floor exhibits the stellar works of Sagaform, True Vino, Safomasi, Rayden Design and MukulGoyal. Rather than being completely label-led, MAALGAADi prefers to present work by emerging and unknown designers and craftspeople from around the world, alongside our expanding self-designed collections.