Buzzymonk

Use retargeting for Facebook pixel.
Actions that can be tracked:
1. View content-Track key page views (article, landing page, product page)
2. Track searches on your website (product searches).
3. Add to Cart: Track when items are added to the cart.
4. Add to wishlist-Track when items are added to the wishlist.
5. Initiate checkout-Track when people enter your checkout flow.
6.. Add payment info-Track when people add payment information during the checkout flow.
7. Make purchase-Track purchases or checkout flow completions (landing on purchase confirmation page)
8. Lead-Track when someone becomes a lead (form submission, sign up for trial)

Power of Retargeting:
1. 25% of online viewers enjoy seeing retargeted ads.
2. Website viewers who are retargeted are more likely to convert by 43%
3. The CTR(Click-through rate) of a retargeted ad is 10x higher than the CTR of a typical display ad.

The truth about marketing:
No matter how great your offer is or how amazing your ad is ,people will tend not to purchase your offer on the first view.

It's a psychological fact. People need to see it MULTIPLE TIMES before they even consider your offer.

The more they view the product the more they tend to like it. They become FAMILIAR with the brand.

Keep your customers coming back for more with effective and engaging retargeting campaigns.
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Facebook ad objective 3:
CONVERSION OBJECTIVES
Conversion objectives are meant to target users who will then take an action to buy from your business or become your customer. The conversion objectives bucket contains three options:

a. Conversions
The conversions objective is used to show ads to prospective customers to turn them into customers either by driving them to make a purchase, entering purchasing information, and more.

b. Catalog sales
The catalog sales objective is used to show ads to users featuring products from your catalog.

c. Store traffic
The store traffic objective targets users who are likely to visit your physical location when they’re nearby.

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