Dennison

tore in the monumental city of Gwalior. The founder, Mr Rajendra Seth is undoubtedly the pioneer and the architect of the brand. He has rigorously and diligently burnt the midnight lamp to attain the company the status, the elusive quality in its products and the undebatable credibility that we enjoy today. Dennison is a lifestyle brand dedicated to men's clothing and accessories. Till date, we majorly focus upon shirts, targeting our endeavours to inculcate in it, different colour combinations, designs, prints and patterns that confirm to the contemporary fashion norms and trends. Shirts always have and still are high on our priority list, however we do claim expertise on other areas in the field e.g. Seth's idea and aspiration that dressing smart and to the occasion should not only be the sole right of the highly privileged section of the society. The middle class and the general population too should have a similar if not equal access to a smart looking shirt and a decent set of apparels and accessories. Seth, a man of futuristic approach and vision foresaw the gradual rise of the middle class section of the society and the common man which would create a demand in the market for better things available in the market at considerable and affordable rates. This is the section of the population that does not drive a luxury car nor can afford to dine at expensive hotels every day but has enough money to meet it's monthly necessities and also fulfill other desires and wishes. Therefore, slowly but eventually, Dennison grew to be a brand that was dedicated to cater the needs of this particular portion of the population. Our products are a blend of the perfect taste in fashion with the affordability in the price tag. After persistent perseverance and hard work of almost three decades, we can put our hands on our hearts and declare that we are the people's brand. The majority Indian population comes under our target customer group and we work our butts off to find them and provide them products that contains elegance, sleekness, class, fashion and variety in not only colour but in categories such as prints, checks, stripes and a lot more. Our other products also boast of magnificence and good taste. Three years back, under the leadership of Mr Ashwini Seth, our company had joined the e-commerce league to match up with the emerging trends in business and selling and in a very small span of time, today we stand at a competing stage with all other contemporary brands and sellers. Both in the offline trade as well as the online, we have made the presence we wanted. Today we are an important figure in the e-commerce market and feature in almost every online-market place like Amazon, Jabong, Flipkart, Snapdeal, Voonik, Limeroad and Paytm. Recently we are proud to announce our collaboration with the Myntra. We have launched our own e-commerce website to be able to serve the customers with greater efficiency and convenience, and very soon we are to start with our own fashion blog which will inform our valued buyers and the male population not only tips and tricks to fashion and dressing but all the other aspects relevant to their day to day lives. Our business is very much successful and we leave no stone unturned to make improvements and necessary innovations to be able to supply our customers with better and finer quality of products. The pace at which we are growing ensures us that one day we would stand at par with all the big brands in the world.