Elixir

o-creation of knowledge, through a spectrum of information processing-leading to creative thinking. It is one of the best ways of dissecting numerous issues of the real-world problem and applying a range of analy tical and problem-solving skills in order to build a credible argument that is practical. Keeping in view the dynaminics of business and the ever increasing uncer tainty of the outcomes of business decisions, a need is felt to understand and propagate this pedagogical tool so as to accentuate its importance in both, management education as well as the corporate world.