Aam Creative

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For decades, South Asians in the UK have carried an odd burden: being seen as one monolithic identity. We were often boxed into a small handful of stereotypes the shopkeeper, the doctor, the quiet neighbour, the arranged marriage protagonist, or the ‘good immigrant’. But we have always been more than that…

What are your thoughts on South Asian media representation at the moment? 🥭

At the start of July, Fatima from reached out to us with a clear vision - to bring the essence of an Italian summer to life for her latest collection of bag charms and jewellery☀️

Over two days and across multiple locations, we worked with an incredible team of creatives to craft a mix of ecommerce and editorial photography & videography - balancing strong product storytelling with visual summer aesthetics.

Services provided by Aam:
👜 Styling
📸 Photography
📹 Videography
💻 Production
🗂️ Management