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Clients demand product specialty and industry expertise while top management demands fast results and constant improvement. "We are drowning in information but starved for knowledge" as Futurist John Naisbitt once said. Sales people are, in fact, the 'FACE' of their organization, and while they are expected to understand every facet of their product and solve every problem they run into - they ar
07/08/2017
Marketers: Check Out These Hot New Trends In B2B Marketing Automation | Forbes
Marketers: Check Out These Hot New Trends In B2B Marketing Automation Marketing automation is all the rage this year, and it's only going to become a more valuable component of a marketer's toolbox.
04/08/2017
How to create a customer-centric B2B commerce experience | CIO.com
How to create a customer-centric B2B commerce experience B2B ecommerce keeps growing...and growing: New research from Forrester estimates that B2B eCommerce will reach $1.2 trillion and account for 13.1% of all B2B sales in the US by 2021.
02/08/2017
Why The Sales-Marketing Divide Is Disappearing | Forbes
Why The Sales-Marketing Divide Is Disappearing Better communication and alignment can help get rid of barriers between sales and marketing.
01/08/2017
What is Account Based Selling and How It Can Help Your Sales Team | Business 2 Community
What is Account Based Selling and How It Can Help Your Sales Team Account based selling is nothing new. We practically saw it every week back when the series “Mad Men” ran. Remember how ‘cool’ it was for Don Draper to get personal and talk his way into big…
27/07/2017
The Evolving Relationship Between Sales And Marketing | Business 2 Community
The Evolving Relationship Between Sales And Marketing Traditionally, the relationship between sales and marketing has been one of endurance rather than acceptance. Sales thinks they could do better marketing, and vice-versa. Each department believes the…
25/07/2017
The Easy Button For B2B Marketing Is Dead -- It's Time To Think Influencer Marketing | Forbes
The Easy Button For B2B Marketing Is Dead -- It's Time To Think Influencer Marketing Reimagine how to market in our fragmented world with influencer marketing.
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