PFERD TOOLS - ID

Our revamped image makes our new brand identity apparent at first glance. The visual centrepiece remains our familiar logo – now updated with the distinctive name PFERD TOOLS.
Our new colour palette is modern, fresh, vivid and eye-catching. Alongside the classic PFERD TOOLS blue, we’re using two additional blue tones and powerful mint and orange accents. The colours have been optimized specifically for use in the digital world and are impressively vibrant.
Our images: high-quality, emotional, future-oriented – brighter and with authentic depictions of real people who work at or with PFERD TOOLS.

Have you already seen our new brand identity? With clear positioning and an attractive, contemporary image, we’re laying the foundation to put our brand on the best possible footing for the future – nationally and internationally, online and offline.

Our name PFERD lies at the heart of our identity – and it will continue to do so. The suffix “TOOLS” now also clearly conveys what we offer: solutions for tools and drives.