PwG Communication

Group coach training program at Co-Create Development was accomplished 2 weeks ago, so now I have already an internationally accredited certification for group coaching formats as well. 👥️📃👩‍🎓

Following the Level2 coach training program there was no question in my mind what to expect: I knew that 100% practical training days were waiting for me with pro trainers and a good community.

Many thanks, Tamara Szabo and Csaba Csetneki, you were a great trainer duo, your experience and personalities complement each other very well. 🔝

For those, who are wondering:

❌️ No, still I'm not changing my PwG Communication brand building consultancy into business or life coaching.

BUT. 🙂


✅️I often use coaching (and NLP) as a 'free-style' tool in my consulting work and workshops.

👉Because this way I can much more easily help my clients BLOOM:) by shifting limiting beliefs, overcoming blocks that stop them from leveling up, and by reflecting in a more conscious and authentic way.

✅️From time to time I also provide 'pure' business coaching processes (integrating NLP as well) for my clients and for company (future) leaders.

👉Because it’s amazing to see how much personal development and multiplying impact can come from 60 minutes of dedicated attention to someone’s inner world (resources, driving forces, etc.).

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐢𝐧 '𝐭𝐡𝐞 𝐠𝐨𝐥𝐝𝐞𝐧 𝐛𝐫𝐢𝐝𝐠𝐞' 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐛𝐲 𝐭𝐡𝐞 𝐬𝐮𝐧 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲'𝐬 𝐨𝐯𝐞𝐫𝐚𝐥𝐥 𝐛𝐫𝐚𝐧𝐝 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧?

𝐀𝐧𝐝 𝐰𝐡𝐚𝐭 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐢𝐭?

🏃‍♀️ Last Saturday, I went for a run in beautiful weather. This time, I even stopped and sat down for a bit by the river Danube. It felt good to watch the sunlight sparkling on the water. As the light reflected, the so-called 'golden bridge' appeared.

✨ After a while, I stopped looking at the whole view and started focusing on the individual rays of sunlight. How each one sparkled separately on the water. I noticed how completely it switched me off. I just watched for minutes.

And then, of course, my hashtag mindset switched on. 🙂

💡 I realized that this golden bridge is very similar to how the overall impression of a brand is formed. 𝐀𝐭 𝐟𝐢𝐫𝐬𝐭 𝐠𝐥𝐚𝐧𝐜𝐞, 𝐲𝐨𝐮 𝐬𝐞𝐞 𝐨𝐧𝐞 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐛𝐞𝐚𝐦 𝐨𝐟 𝐥𝐢𝐠𝐡𝐭. 𝐁𝐮𝐭 𝐢𝐟 𝐲𝐨𝐮 𝐥𝐨𝐨𝐤 𝐜𝐥𝐨𝐬𝐞𝐫, 𝐲𝐨𝐮 𝐬𝐞𝐞 𝐭𝐡𝐚𝐭 𝐢𝐭 𝐢𝐬 𝐦𝐚𝐝𝐞 𝐮𝐩 𝐨𝐟 𝐭𝐢𝐧𝐲 𝐩𝐚𝐫𝐭𝐢𝐜𝐥𝐞𝐬. Each ray moves separately, reflects differently, has a different size – yet together they create one unified effect.

The same happens with a hashtag . A brand is not made up of a single element, but of:
▪️ people
▪️ processes
▪️ communication
▪️ decisions
▪️ customer experiences
▪️ small touchpoints
▪️ …

Each element functions as a separate unit. But 𝐢𝐧 𝐭𝐡𝐞 𝐞𝐧𝐝, 𝐭𝐡𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐝𝐨𝐞𝐬 𝐧𝐨𝐭 𝐬𝐞𝐞 𝐭𝐡𝐞 𝐢𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥 𝐞𝐥𝐞𝐦𝐞𝐧𝐭𝐬 – 𝐭𝐡𝐞𝐲 𝐩𝐞𝐫𝐜𝐞𝐢𝐯𝐞 𝐭𝐡𝐞 𝐨𝐯𝐞𝐫𝐚𝐥𝐥 𝐛𝐫𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞. 𝐀𝐧𝐝 𝐢𝐟 𝐭𝐡𝐞𝐬𝐞 𝐞𝐥𝐞𝐦𝐞𝐧𝐭𝐬 𝐝𝐨 𝐧𝐨𝐭 𝐫𝐞𝐟𝐥𝐞𝐜𝐭 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐯𝐚𝐥𝐮𝐞𝐬, 𝐬𝐭𝐲𝐥𝐞, 𝐭𝐨𝐧𝐞 𝐨𝐟 𝐯𝐨𝐢𝐜𝐞, 𝐚𝐧𝐝 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠, 𝐭𝐡𝐞𝐧 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐰𝐢𝐥𝐥 𝐧𝐨𝐭 𝐟𝐞𝐞𝐥 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭.

In hashtag with more than 10+ employees:
▪️ where many people represent the company and therefore the brand
▪️ and where multiple people work on branding, marketing, and PR
it often happens that there are as many versions of the brand as there are people.

In the age of hashtag , this challenge is even more amplified.

❓ How can you ensure a hashtag at every single point of the hashtag – from the very first interaction all the way to follow-up? What are my 9-step advice for it?

Read my latest blog article, link in the first comment. 👇