PTC Acquisition

Is personalization in outreach messages worth it?

I actually did a test on this last week to see what’s better;

automated and non-personalized OR manual and personalized outreach

The results are in the picture below.

My conclusion: Appointment % is much higher when personalizing messages, but it took me much much more time to send those 70 personalized emails than 350 messages.

You decide… I’m sticking to automated, time is money🤷‍♂️

What are you choosing?

Quality VS Quantity

What’s more important when it comes to cold outreach; Quality or Quantity?

If you send out 1000 messages each day, no matter how bad they are, you will get positive responses.

Does that mean that is a way to go?

NO. Here’s why:

The messages don’t even have to be THAT personalized, you just have to be different from the other 13 people who messaged that same company/person that day. Be creative with it.

With the help of all the tools today, you can easily send out 400+ QUALITY messages per day and if you use the tools correctly you can achieve both quality and quantity at the same time.

With the system I built we’re getting a 2% booking rate, that’s 8 sales appointments per day. Just feeding the software with new quality leads once per week.

Shoot me a message if you want to book more sales appointments for your business!!

This is my client's calendar for the next week.

What’s the secret?

I started getting the most out of my direct outreach once I

1) Started focusing on volume and consistency
2) Started being unique with my messages

Here’s a tip:

Stop explaining who you are and what you do in your outreach messages, prospects don’t care.

The only thing they care about is the end result you can bring them.

So rather than explaining what you do, just tell them what they can get from you, and once they show interest explain them how.

It’s that simple.