Project Silverback Coaching

You’ve got to give them some credit in all fairness 👏

There business model is amazing 🤩

Destroy peoples relationship with food ❌

Get people obsessed with the scales ⚖️

Tell them fairy stories about nutrition with similar level of fact as Peter Pan 🧚

Make members trudge out of their house to some run down community centre where the room smells of p**s after a long day at work 🚽

Sell them recipes with less protein and higher calories than the supermarket alternative 🛒

Convince them that mashed bananas are to be avoided at all costs 🍌 ❌

And still manage to get people to pay for years whilst delivering zero results anyone should be proud of 🙈

✅ Significant muscle loss
✅ Years wasted learning all the wrong habits
✅ Believe syns are a real thing

It wants closed down IMMEDIATELY

WeightWatchers Slimming World bigger con artists than the Labour government

Most people think fat loss fails because of motivation

In reality it fails because of life happening

This is what happened to us in the last 48 hours

A few days after Alfie was born we were told his billirubin levels had gone abode the treatment threshold

This created a chain of events that never should have happened

Our son ended up in ambulance at 11pm

No warning

No preparation

No routine

No plan

Just deal with what is in front of us

One minute we’re just adapting to life as new parents

The next we’re on a hospital ward

Every routine we’d spent 4.5 years planning for went up in smoke in one phone call

Sleep, food, training, work, baby shifts & planned hand overs changed in a matter of an hour

My point is sometimes you fitness goals become irrelevant for short periods

Family, health and life come first in scenarios like ours

We were not thinking about sets and reps or macros at this point

Pretending you would or should be always committed to the goal is nonsense

This was also compounded by Kelly’s seizures being set off despite my protestation to medical professionals to let me stay

Unsurprisingly my concerns became reality an hour after I’d gone home and gone to sleep

So the situation because even more challenging than we expected

Living hour by hour fully focused on being parents

Not what gym session was next in rotation or if we were on point nutritionally

What we didn’t say was f**k it permanently

That anything was ruined or done for

We simply accepted we had little control over the situation and adapted

Salads and smoothies from in Carlisle

Me out for walks when Alfie was asleep 😴

Kelly catching up on sleep and resting so she was fighting fit for our prince of the jungle coming home

That’s what consistency really looks like

Finding adaptation in dark weeks when the world and time is against you

You’re not broken

You haven’t ruined anything

You need to stop being so f**king hard on yourself and adapt

Perfection is a myth and a lie

You couldn’t sustain even if you tried

So stop beating yourself up when life goes sideways

Brighter days are coming

4.5 year journey across the world has finally ended in the most epic & beautiful way ❤️

Both Mam & Baby in impeccable form 🔥

Making his debut into the world
Alfie Tomas Guthery 👊🏻

Future Newcastle United #9

Born 28th May 2026 @ 3:11pm

5lbs and 5 ounces ⚖️

Just sat with him in my arms for 2 hours solid whilst he slept 😍

Coolest of cool dudes ❤️

The is is what happens when you give a brain riddled with ADHD far too much serotonin 😂😂😂

What a f**king day man! ❤️

We have our date for our little superstar to arrive safely by c - section next Thursday 🕺

We got the hospital we wanted with the belter facilities so thank you to whoever it was who popped out a nipper early and opened up a free spot 💪🏻

Had an amazing coaching session with the main man David from FitPro Lead Gen this man & his team have single handedly dragged me from total business obscurity to creating one of the best online coaching programmes on the planet 🌍

Special shout out to Ella FitPro Erwin, Anthony Earl, Thea, Allan for enduring my relentless bu****it and getting me on the straight and narrow

Went for a “business directors lunch” with my smoke show of a wife Kelly Marie Guthery to celebrate at our favourite spot in Penrith.

The meal was absolutely banging with chilled boojie vibes after another crazy morning governing 110 legends in the current Project Silverback Coaching 10 Day Summer Shred Programme 🔥

Not only that but little man decided to come on my Nans birthday which seems oddly poetic that as one chapter comes to a close a new one begins ❤️

We’re gonna wrap this boy in as much Silverback love the jungle has to offer.

I hope you’re ready for this world my boy there is a metric S**T TONNE of people waiting to meet you 🤪