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02/07/2026
One thing we loved about this activation?
Everyone could be part of it.
Athletes.
Families.
Volunteers.
Supporters.
The “Be the Cover Star” experience gave people the opportunity to see themselves as part of the Summer Games story.
And that’s what made it so special.
Sometimes the most powerful content isn’t about the brand.
It’s about the people behind it.
ATTENTION EVENT ORGANISERS!!!
Stop assuming attention equals engagement because it doesn’t.
People can look at something without ever interacting with it.
That’s why we’re seeing more organisers introduce experiences that require guests to actively participate rather than simply observe.
That’s why we created Interactive Puzzles. A live photo and AI experience that creates a fully personalised, branded output for every single guest - unique to them, shareable instantly.
Created to grab attention and encourage participation.
What makes it effective is the curiosity factor.
People simply want to see what happens next.
And that’s often what keeps them engaged.
Perfect for conferences, exhibitions and educational events.
Have you noticed this at events?
Large events create a unique challenge. How do you engage guests who are constantly moving?
At fan zones, public events and festivals, people rarely stand in one place for too long. There’s already so much to see.
That’s why roaming booths are becoming so popular.
Instead of asking guests to visit a particular area, the experience moves through the crowd, allowing more people to participate naturally throughout the event.
More reach.
More interaction.
More content.
And a better experience for guests.
Sometimes the easiest way to increase engagement is simply bringing the experience to the people.
Read our latest blog: The Rise of Roaming Experiences: Why Events Are Moving Beyond Traditional Setups.
18/06/2026
For years, event experiences have been designed around a simple idea… put it in one place and wait for people to come to it.
But what happens when guests miss the experience? If guests have to leave conversations, walk across a venue or stand in a queue, many simply won’t engage. Some may not even know the experience is even there.
Event organisers should now be asking ‘Should guests come to the experience, or should the experience come to the guests?’
That’s one of the reasons roaming photography, roaming video and roaming photo booths are becoming more popular across festivals, corporate events, fan zones and brand activations.
Are roaming experiences the future, or do traditional setups still have their place?
Want to know more check out our full blog today, link in BIO.
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