Joe Mule Creative
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Clarity + Value = Demand
Showing the real value of your products with clear messaging creates demand for them.
The key to producing effective animated content (Or any video content!)
We produced this little video for our socials and landing pages, trying to sum up what we bring to the table.
It’s inline with our new branding - which is about to roll out 😎
30/06/2020
3 Simple ways to increase views of your product video.
All three cost nothing and and are really simple to execute.
Every week we're going to send out simple hacks to help people get more from their video content.
4 tips for creating animated product videos for software platforms....
1. It's NOT all about you.
Make it all about your target audience, their problems and how your platform solves them.
2. Benefits Vs Features.
This isn't a demo video....that can come later in the buyer journey. Your video should be benefit driven - because that's really what people care about.
3. Show them the promised land!
Let your audience know how much better / simpler / cheaper / faster / awesome their lives will be when using your software.
3. Where do I sign?
Include a strong call to action - if you've got a demo version available, direct them to it!
30/07/2019
Be like Yoda.
When writing video scripts, don't make yourself the hero of the story.....that role is for your customer!
So many company videos spend 80% of the time talking about themselves, how good they are and who they've worked with.
Guess what? Nobody cares.
Put your customer at the heart of your story. Talk about their frustrations, their challenges and how you can help them.
Your customer is Luke, you're Yoda.
Credit to StoryBrand for the Star Wars analogy
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