Effective Experiments

How do you Marie Kondo your A/B Test idea backlog?

How To Effectively Manage Your Backlog Of Ideas Having a steady stream of ideas is important when running an experimentation program. But, a bloated backlog can cause problems for your experimentation program. We explore how to maintain your idea backlog properly.

Which framework should you use to prioritise you test ideas?

The Practical Guide To A/B Test Prioritisation - Why, How & Frameworks The "Test everything" ideology perpetuated by CRO experts back in 2011-2013 is a myth that needs to be busted. It's not practical and it's not simply not realistic. Learn how to prioritise your tests efficiently.

Are stakeholders getting bored of CRO? Here's how to keep them engaged and taking action during the crisis and beyond.

No More Meetings - How the current crisis requires CROs to work differently There are few practices that Optimizers have become so accustomed to, that they haven't stopped to question why. The crisis is an chance to evaluate them.