WeThink Polling UK

An important part of publishing voter intention results is ensuring that those who look at them understand how we get there. Here’s our methodology explainer:

We Think | WeThink Election 2024 methodology WeThink polling General Election 2024 methodology

Does a typical Labour or Conservative voter truly exist? Using 100k pieces of our data, has created a model which goes beyond the headline polling numbers to explore the dynamics of Britain’s electorate. Have a play here: https://buff.ly/49vTb0x

It’s a week of record highs for Labour and record lows for the Conservatives with less than month to go until the . Our polling shows:

🔵 Tories hit record low vote share
🔵 Rishi Sunak record low approval rating
🔴 Sir Keir Starmer record high approval

For the full story, check us out here: https://buff.ly/4enXj5U

With a month until day (but who’s counting) Labour’s lead stands at 25 points. Not a bad place to be. Meanwhile:

🔵 Rishi Sunak net approval hits equal record low
🔴 Keir Starmer 20 points ahead as nation’s preferred PM
🤷‍♂️ Nearly 50% of voters not clear about the main party policies

For all this and loads more, go here: https://buff.ly/4bCsF75

ICYMI: Are we headed for the most "dishonest" of a lifetime? 40% of Brits agree that we are. Get more on this and our latest over here: https://buff.ly/4ayHg1N