Dom Storrs - Sound Design

⚽ The Transfer Window... ⚽

It's always eventful. Things can change very quickly and there's loads of moving parts from getting the contract over the line, to the announcement video fans are desperate to see on their social media channels.

So it was an exciting process helping Man City realise their vision for the ASMR-led announcement video for Rayan Aït‑Nouri’s summer signing from Wolves.

For the uninitiated, ASMR (Autonomous Sensory Meridian Response) uses subtle, detailed sounds – think soft whispers or gentle taps [those sounds that tickle your brain] – to evoke a physical, emotional response.

Whenever a transfer video is involved, you’re racing against time – things can shift in hours and you want to keep up with the rumours [as much as possible!]. The City team and I worked through the weekend, fine-tuning the aesthetic and soundscape so the announcement could drop before City left for the Club World Cup on June 14, 2025.

The video received an outstanding response from fans and I think works incredibly well in cutting through a loud space... with a quiet approach.

ASMR playlists can be an awesome tool to help with focus so I highly recommend checking them out. Although (arguably) not "pure" ASMR I use brown noise all the time to help with focus and sleep. Here's my favourite playlist – https://open.spotify.com/playlist/37i9dQZF1EIg0JwGEOuCjY?si=9927784088ec45ed

7️⃣⬆️ Let’s take a quick look at music edits – starting with this work for 7UP! 7️⃣⬆️

A slick music edit isn’t just about making the track fit – it’s about elevating engagement. When the music snaps to the visuals and matches the energy properly, everything lands harder. The audience might not notice what’s changed, but they’ll definitely feel it.

Compare that to dropping a linear stock track under a video – the difference is immediately obvious.

I'll be sharing some before/after breakdowns soon to show the contrast in full. But for now, here’s a look at the piece I created for Studio photoshoot and videography for – where the music locks in tight to drive momentum and maximise impact.