Paradox Web Design/Development

What it means:
In tip #21, we'll learn that 50% of U.S. e-commerce sales occur on mobile devices.

If smartphones alone account for 63% of retail website visits, there must be a gap in the quality of retail mobile sites that causes conversion rates to be lower.

Still, 63%—a number primed to be bolstered by retailers putting more effort into their mobile shopping experiences—should be a large enough slice of the pie to drive retailers with poor mobile experiences to action.

What it means:
Accessibility lies at the heart of responsive design.

Websites that are difficult to navigate provide poor accessibility which leads users to seek out alternative options.

Read the study here:

https://www.impactplus.com/blog/mobile-marketing-statistics

What it means:
All the traffic in the world doesn’t matter if a website isn’t ready to give that traffic what it’s looking for.

A website that requires pinching and zooming is no longer just a small inconvenience to its users, it’s an automatic “no.”

While responsive design is not yet featured on as many websites as it should be, it’s still out there—and users will search until they find it rather than settling for a bad website.

Read the study here: https://www.ironpaper.com/webintel/articles/web-design-statistics-2017

The same study found that 46% of consumers in the study based their decisions on the credibility of websites on their visual appeal and aesthetics.

Read the study here:

https://books.google.co.uk/books?id=L5xBDwAAQBAJ&lpg=PA112&ots=C4uky6B8s3&dq=For+example,+nearly+half+of+all+consumers+(or+46.1%25)+in+the+study+assessed+the+credibility+of+sites+based+in+part+on+the+appeal+of+the+overall+visual+design+of+a+site,+including+layout,+typography,+font+size+and+color+schemes.&pg=PA112&redir_esc=y =onepage&q=46.1%25&f=false