Smile Science

tain Remover targets deep stains and pre-treats teeth before whitening. No other brand offers this.​
It works​

Clinically Proven​
Robust independent double blind trials for up to 8 shades whiter teeth with less colour fade-back than Hydrogen Peroxide based control

Brand Roots​
We are a British oral care brand that focuses on bringing people confidence through a beautiful whiter smile. ​

An industry disruptor – An innovator​​
Launched in 2010, and were the first brand to bring professional teeth whitening to the mass market, at prices 80% lower than dental clinics.​​

Democratic - Everyone can love their smile​
We brought our expertise to the mass market with affordable take-home teeth whitening products​

Professional and clinical​
Over 25,000 professional clinical treatments provided. ​
Opened Harley Street clinic 2014 and launched award winning Harley Street product range 2015 with over 1 million products sold​

​Dentist approved clinically proven formulations​
Developed by world renowned Dentist Dr Martin Giniger. The lead creator of Philips Zoom and Colgate Total Dr Giniger developed unique 2 -step format stain removal and whitening​