HemingwayDesign

Cleethorpes Wayfinding 1/3

We’ve been working with .marque and on a wayfinding strategy for Cleethorpes to deliver welcoming signage that:

• Helps visitors understand what Cleethorpes offers and navigate confidently
• Encourages exploration beyond the seafront - into the town centre to discover independent shops and cafés, the North Promenade, and to the quieter coastal areas and nature reserve to the south
• Reflects local character and strengthens Cleethorpes’ identity

The visual approach creates a coherent language inspired by the coastal setting, heritage, and natural environment, emphasising the SSSI nature reserve. The colour palette draws from classic tourism posters, the heritage townscape palette, and coastal hues, designed to adapt across key areas: Promenades, Town Centre, and Nature Reserve. A consistent duotone photo filter harmonises imagery with the palette.

We developed a clear, friendly wayfinding strategy that combines statutory clarity with brand personality. It’s accessible, legible, scalable, and reinforces the Market Hall’s identity.

Our FF&E approach sought to complement the building’s ornate Victorian details through simplicity, functionality, and quality craftsmanship. We designed a family of bespoke tables highlighting honest construction and material integrity, using solid oak for strength and natural finish, paired with marmoleum, and powder-coated metalwork in tones that echo the Market Hall’s Victorian colour palette.

In Spring 2025 the Grade II Derby Market Hall () re-opened its doors following a £35m refurbishment — as a contemporary, seven-day destination for food, independent retail and culture.

HemingwayDesign were appointed by Derby City Council to define the vision, create the brand and identity, develop signage, wayfinding and interior FF&E, and set the strategic direction for programming and events.

The challenge was to honour the building’s Victorian architecture while transforming it into a modern, cosmopolitan market capable of attracting a new generation of visitors, supporting nearly 50 independent traders, serving as a platform for start-ups and local makers, and importantly, drive city-centre footfall and regeneration.