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02/06/2026

You're teaching someone else's tool your life.

Every AI platform wants your context. Your workflows, your preferences, the way you think, the clients you work with. And in return it gets smarter about you. Which feels like progress.

Until the pricing changes. Until a better model drops somewhere else. Until you realise you cannot take any of it with you.

The simpler answer, and I know how unglamorous this sounds, is a folder. Your own file structure, locally stored, readable by anything. Claude can read it. Gemini can read it. A completely different model next year can read it. No dependency on any proprietary memory system.

The model becomes beside the point when you think about it this way. What matters is that your knowledge is organised and the model can access it. You can point any capable model at the same system and get consistent help, session after session, without starting over.

Portability is the advantage. Not the model. The model is interchangeable.

Have you thought about where your AI context actually lives?

29/05/2026

Most companies met AI with a new title.

Seventy-six per cent of large organisations now have a Chief AI Officer. A year ago it was twenty-six. That is a real shift, and on paper it looks like seriousness. A new seat at the table, and a person whose whole job is the thing everyone agrees matters most.

I keep looking at it and seeing something else.

Creating a role is the fastest possible way to look like you are doing something about a problem while you work out whether you can actually do anything about it. The title goes in before the capability does. It almost always does.

The number in the same study that we are not quoting back is this one...

Sixty-four per cent of chief executives now say they are comfortable making major strategic decisions on AI-generated input.

Comfortable.

Not "we tested it against our own judgement and it held up." Comfortable.

So one in four still has no Chief AI Officer, and two in three are already letting the thing make the call. The title was supposed to be the part that closed that gap. Mostly it just sits in it.

A new role is not the same as a new capability.

Sometimes the role is what you reach for, and the reason is plain. The capability is the hard part. Hiring someone is the part you can do fairly fast.

If your company created an AI leadership role this year, what changed in the ninety days after the announcement, and what only changed on the slide or a meeting?

28/05/2026

Reflections from ITW 2026

I was at ITW last week and canโ€™t shake a crucial realization.

Telecomโ€™s conversation has fundamentally shifted. On the surface, the talk was familiar, subsea fiber, wholesale data centers, investment, partnerships.

But underneath, everyone was zeroed in on AI infrastructure, edge clusters, data sovereignty, APIs, automation, security, and truly responsible data centers.

A few key takeaways for anyone watching the space...

๐—ง๐—ต๐—ฒ ๐—ฅ๐—ฒ๐—ฎ๐—น ๐—•๐—ฎ๐˜๐˜๐—น๐—ฒ ๐—œ๐˜€ ๐—ฆ๐—ต๐—ถ๐—ณ๐˜๐—ถ๐—ป๐—ด

The industry is moving beyond ๐˜ฉ๐˜ฐ๐˜ธ ๐˜ฅ๐˜ฐ ๐˜ธ๐˜ฆ ๐˜ด๐˜ฆ๐˜ญ๐˜ญ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ค๐˜ข๐˜ฑ๐˜ข๐˜ค๐˜ช๐˜ต๐˜บ to ๐˜ธ๐˜ฉ๐˜ฐ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ณ๐˜ฐ๐˜ญ๐˜ด ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ณ๐˜ช๐˜ต๐˜ช๐˜ค๐˜ข๐˜ญ ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ข๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ญ๐˜ข๐˜บ๐˜ฆ๐˜ณ ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜บ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜ฆ๐˜ญ๐˜ด๐˜ฆ ๐˜ฏ๐˜ฐ๐˜ธ ๐˜ฅ๐˜ฆ๐˜ฑ๐˜ฆ๐˜ฏ๐˜ฅ๐˜ด ๐˜ฐ๐˜ฏ.

๐—–๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ๐˜€ ๐—ฆ๐˜๐—ถ๐—น๐—น ๐— ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ.

As omnichannel journeys get ever more complex (imagine: WhatsApp โžก voice โžก AI agent โžก CRM โžก human, all in one conversation), these platforms are now the glue for customer experience, not just messaging pipes.

๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†, ๐—ก๐—ผ๐˜ ๐—๐˜‚๐˜€๐˜ ๐—–๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ถ๐˜๐˜†.

The network is now a foundational piece of the strategic puzzle and some players are moving fast to redefine their roles, while others are still selling capacity and calling it a plan.

Big year of change. Curious to see who adapts and who gets... to play catch up.

14/05/2026

Coinbase used the phrase ๐˜ฐ๐˜ฏ๐˜ฆ-๐˜ฑ๐˜ฆ๐˜ณ๐˜ด๐˜ฐ๐˜ฏ ๐˜ต๐˜ฆ๐˜ข๐˜ฎ๐˜ด last Thursday.

The memo announced a fourteen per cent cut, around seven hundred people. Brian Armstrong called the new operating model ๐˜ˆ๐˜-๐˜ฏ๐˜ข๐˜ต๐˜ช๐˜ท๐˜ฆ ๐˜ฑ๐˜ฐ๐˜ฅ๐˜ด running fleets of agents. The phrase that travelled was the small one.

One-person teams.

A team of one, with software running underneath.

Read what is being said there. The middle layer of any organisation, the part that holds context and translates priorities and smooths handoffs and slows people down enough to do work that does not break, is being recast as a coordination tax that AI removes.

Calling a team of one a team is generous. It is a single person managing a stack of agents and reporting upward.

There is a version of this that is honest. Some teams genuinely shrink and the work still gets done well. The dishonest version sits next to it. The middle is what catches the things that go wrong before they reach the customer, and once you cut it the failures arrive at the top louder, only later.

The cuts are happening. That part is settled.

The question worth asking now is what gets called a team in twelve months. Who is on it. Who used to be on it and quietly came back when the agents could not hold the context.

If you are running a scaling company right now, what does your org chart look like at the layer below you, and is anyone there because of what they coordinate rather than what they ship?

13/05/2026

Once a week I'd open about twenty tabs and tell myself I was doing research.

I'd cycle through X, LinkedIn, half a dozen AI newsletters, the FT, Reddit threads I'd saved through the week, and Google News on a few search terms I'd been tracking. Then I'd start the slow scroll, trying to work out what was actually interesting, what was relevant to my audience, and what was just the same story being recycled for the third time since Tuesday.

By the time I'd built a shortlist for the newsletter and the week's social posts, I'd burnt through most of an afternoon and forgotten what I'd seen first.

So as soon as agents became possible I handed the whole job off, first with n8n and then with Claude Cowork once it landed. I described the work in plain language, asking it to scan all those sources once a week, pull the most interesting and relevant stories on AI and the work I cover, rank them by what's freshest and most likely to land with my audience, and drop the lot in a Notion doc.

Now a ranked list waits for me in Notion every week. I open it, pick what I'm writing about, and start writing. The hunt is gone.

Then OpenAI quietly shipped Workspace Agents. Everyone in my feed was busy posting about GPT-5.5 and almost no one mentioned the agents, which felt like the bigger shift.

So I tried it. I gave it the same workflow in plane language and it was really good.

Personaly, I'm sticking with my Claude Cowork setup for now, but if you're already in the OpenAI ecosystem, Workspace Agents are worth a serious look.

What changed wasn't the model. The agent moved the workflow out of my afternoon and into a place where it could just run.

The teams pulling ahead this year are the ones quietly handing repetitive work to agents while everyone else is still drafting better prompts.

and Max get into all of this in the latest AI in Motion - Mostly Working. Check the video out ๐Ÿ‘‡.

What's the one workflow in your week you'd hand off today, if you trusted you could see every step it took?

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