Clusters
Precise targeting is the difference between investing money well and simply spending it. Clusters is a quantitative research consultancy specialising in market segmentation, operating across sectors and territories. We help our clients grow by reaching the most valuable customers more effectively and efficiently. Clusters was founded in 2006 by senior marketing and research executives (Unilever, D
The Apprentice is back on our screens, yet market research never seems to be taken very seriously by the show's candidates:
https://www.research-live.com/article/opinion/when-will-the-apprentice-take-market-research-seriously/id/5013152
When will The Apprentice take market research seriously? | Opinion Reality TV programme The Apprentice has an inconsistent view of market research that does nothing to help the industry's image. But it has the potential to be the perfect showcase, says Laura Finnemore
23/09/2016
UK consumers more mobile oriented than Americans:
https://www.research-live.com/article/news/uk-consumers-more-mobile-oriented-than-americans/id/5012323
UK consumers 'more mobile oriented' than Americans | News Single-source audience measurement company Verto Analytics has released a report on the behaviours of cross-device digital consumers in the UK.
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