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Walmart WAS THE VICTIM OF FAKE NEWS RELEASE. This announced that the brand would accept payment in Litecoin, a piece of information denied 20 minutes later by Walmart. In a few minutes, the price of this soared.
In this explosive context of , cybersecurity has become a priority subject for companies but also for Epresspack, publisher of .

epresspack offers a protection service via the blockchain in partnership with KeeeX for your communication documents. With one click, protect yourself from with the blockchain.
Find out more about blockchain docs protection : https://hubs.ly/H0XlKsm0
Read the Euronews article about Walmart fake press release: https://hubs.ly/H0XlD5K0

How are marketers and communicators adapting to the crisis? Have their strategies and tools been impacted and how?

Between optimism and uncertainty, between the importance of communicating and generalized budgetary restrictions, communication professionals, interviewed by Cision last May, have been forced to make trade-offs. In order to ensure their visibility and generate trust and credibility, an objective that has become more important than before, owned and earned media have become focal points: social networks first, then press relations. In terms of communication strategy, the crisis confirms the importance of communicating on societal commitment, on a par with products and services.

To read the full study Cision France partner of epresspack :
https://hubs.ly/H0MLG3t0

epresspackis pleased to share with you the Social Media Club notebooks which outline the major trends in social media strategies in 2020. Rise of the live format, growing importance of "responsible" communication, the birth of new platforms (Tiktok, Discord...) or the explosion of the audio format are some of the best practices of the year according to the hundred of interviewed dircomm.

Read more about the 3 digital trends observed by epresspack in the context of the :
- When social data invades communication: what use for Dircoms?
- The Dircom faced with fake news
- How to put digital communication at the service of business?

The Social Media Club 2021 booklets :

Votre inscription au mind Retail Club

From 16 to 19 June, Viva Technology returns with a new hybrid format : both physic and digital.
As the official provider of the site's newsroom, epresspack hosts one2one interviews with journalists, thanks to the live-video conferencing experience integrated into the press area. A live space in the colors, fully dedicated to journalists and built as the show’s pressroom, but 100% online.
Journalists can download all the contents during these interviews.

More info's on our LIVE offers : https://hubs.ly/H0Lg1lK0