Prav Solanki

The best clinicians in the world don’t always have the busiest practices.

Why? Because clinical excellence gets you in the room. Communication mastery fills it.
Late last year, Dr. Mukta Sandu — Head of Scientific Education at Geistlich — reached out after coming across my work online and invited me to deliver a live webinar on exactly this.

It’s a topic close to my heart. The clinicians who truly stand out aren’t just technically brilliant. They connect. They build trust. They communicate in a way that makes patients feel genuinely understood.

📅 4th March | 7pm

✅ Why clinical excellence alone is no longer enough
✅ The communication habits that set the best clinicians apart
✅ Practical tools you can apply immediately
✅ Live Q&A

Register here: https://campus.geistlich.com/en/webinar/when-clinical-excellence-meets-communication-mastery/

Watch this Tif Qureshi take on smile direct club a couple of years ago.

I asked @tifqureshi opinion on direct to consumer ortho over 2 years ago. It was like he has a crystal ball based on his responses. There’s no short cuts when it comes to delivering good quality dentistry that lasts.

SmileDirectClub Bankruptcy | Prav.com SDC is closed for business in the US and UK, and it looks likely that the worst-case scenario outlined in my original article is now a reality...