Vision Fairs

gyptian trade fair, the stock market expo Trend, Vision has now reached nine annual industry trade fairs in three different countries, expanded its activities and spun off the first convention success into its own company. Trend had no competitors, and was so fruitful that by 2008 it was incorporated as a sister company. In addition to sponsoring its annual show and maintaining up-to-the-minute information through a unique web interface, Trend runs four training programs a year with 800 students for each course. The first foreign show, Nile Leather, was held in Sudan in 2007. Vision Fairs has since paved an export highway between the two nations. In 2011, seven of Vision Fairs’ nine trade conventions will be held in Khartoum. In addition, Vision Group was created in 2011 to house Vision Fairs Egypt and three new Sudanese companies: the Nile Trade Center, an export development activity; Vision Creative, a media agency; and the Sudanese arm of the trade fair activity, Vision Limited. Likewise, Vision Fairs Egypt has added two branches to its portfolio. In 2010 it opened the showroom in Khartoum, co-managed and operated by Vision Fairs Egypt and NTC Sudan. In January 2011, Vision Fairs rolled out its own commercial department. By the end of 2011, Vision Group will apply the Sudanese prototype to Saudi Arabia to target not just the Saudi market, but the entire region. The foundations are being laid for applying this model to Ethiopia and Uganda within two years.