MR.ABO - A Marketer

Pop Chicken – Branding Guidelines

Pop Chicken is a modern fast-food brand built around one simple idea: crispy chicken with a bold personality. The goal of this branding project was to create a visual identity that feels energetic, playful, and instantly recognizable.

The brand identity focuses on a vibrant and youthful look that reflects the fun experience of enjoying crispy pop chicken with friends. From the color palette to the typography and visual elements, every detail was designed to communicate freshness, flavor, and excitement.

The branding guideline was created to ensure consistency across all brand touchpoints, including packaging, social media, signage, and marketing materials.

Project Scope:
• Logo Design
• Color Palette System
• Typography Selection
• Brand Patterns & Visual Elements
• Packaging Direction
• Social Media Visual Style
• Brand Usage Rules

The result is a strong and memorable brand identity that allows Pop Chicken to stand out in the competitive fast-food market while maintaining a consistent and recognizable visual language.

Design Direction:
Bold • Playful • Modern • Youthful • Street Food Inspired

Check the whole project on Behance
https://www.behance.net/gallery/245870563/Pop-Chicken-Branding-Guideline

Slingers is a contemporary burger concept designed and shaped by Mr. Abo Art Lab to reflect modern street-food culture with a strong visual and sensory identity. The brand is built around delivering bold, satisfying burgers that prioritize flavor, texture, and impact over unnecessary complexity.

From the first interaction, Slingers communicates confidence. The food is crafted to be rich, juicy, and indulgent, while the branding language remains clean, striking, and instantly recognizable. This balance allows the brand to stand out in a crowded burger scene without relying on gimmicks or exaggerated claims.

Slingers is positioned for an audience that appreciates quality but lives fast. It fits seamlessly into an urban lifestyle, offering an experience that feels energetic, approachable, and intentionally bold. Every touchpoint — menu design, packaging, visuals, and tone of voice — is aligned to create a consistent and memorable presence.

As a full concept developed by Mr. Abo Art Lab, Slingers represents the fusion of culinary direction, brand strategy, and art-driven design. The result is a burger brand built not only to compete, but to be recognized, remembered, and chosen.

Slingers is a bold burger brand built for real hunger, real flavor, and real attitude. Born from the culture of street food and fast movement, Slingers delivers smashed, juicy burgers that hit hard and don’t overcomplicate things.

At Slingers, everything starts with the basics done right: quality beef, bold seasoning, fresh ingredients, and burgers cooked to deliver maximum flavor in every bite. No unnecessary extras. No fake hype. Just burgers that speak for themselves.

The brand is designed for people who move fast and eat with confidence. Whether it’s a quick stop, takeaway, or a late-night craving, Slingers is about satisfying hunger with food that feels powerful, indulgent, and unapologetic.

Slingers isn’t a place for small bites or safe flavors. It’s a destination for smashed burgers, loaded sandwiches, and street-style comfort food made to be bold, messy, and unforgettable.

Slingers is more than a burger —
it’s a hit of flavor, served fast.