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Do you use Campaign Manager to identify your LinkedIn page audience?

We've observed that the majority of our clients utilise Page Analytics more frequently than Campaign Manager when analysing their LinkedIn page audience. While Page Analytics is particularly useful for evaluating your company page's performance, understanding content engagement, and monitoring follower growth and demographics, it also provides insights such as job function, company size, industry, location, and seniority.

On the other hand, the Campaign Manager offers more detailed information, including years of experience, skills, product interests, general interests, and job titles. This comprehensive data can be invaluable for building your ad target audience.

So, marketers, which tool do you rely on more: Campaign Manager or Page Analytics?

Word of the Day: Dark Social - Have you ever heard of it?

In digital marketing, non-trackable reach is called "dark social." Imagine seeing a cool product you want to share with your friends. Instead of sharing it through the platform where you initially found it, you share it by copying and pasting a link into a private messenger like WhatsApp. For the company that posted the content, it is tough to track this reach. This phenomenon is known as dark social.

Some say that dark social sharing happens between 69 and 84 % of the time, but remember, tracking dark social is very challenging.

So, marketers, have you ever heard about dark social?