William Pattison

I would like to thank Iva Menclova, Head of Brand Strategy @ T-Mobile CZ, for visiting my International Marketing students. It was very cool to hear about how the company communicates it's brand promise through Czech centric campaigns that focus on the things that are important to the people such as family, friends and spending time together. The students really took a shine to the advertisement featuring locals dressing up in medieval armor and cosplaying on the weekends - finding their own people and enjoying their time. Thanks again for taking the time to show the next generation of Brand Marketers how things are done 👏 👏

I'd like to thank Martina Leisch, Marketing Manager CZ & SK @ Lenovo Czech, for coming in to speak with my CIEE: Council on International Educational Exchange students at Charles University, Institute for Language and Preparatory Studies. It was great to see Lenovo's marketing strategy for each part of their portfolio. Very interesting to see which channels the company uses, how budgeting works as well as standardised vs. localised promotions. The students were quite involved as so many of them are familiar or already own computers from the brand. It's great when they can talk strategy directly with the company. Thanks again 😀

I'd like to thank Aneta Benešová, Brand Manager @ Ford Motor Company Czech Republic, for allowing our students to visit the company headquarters. My International Marketing class really enjoyed the presentation on Ford's operations in CZ. Very interesting to see the different auto lines being used in Europe and how they better fit the needs of the consumer. Such different product designs and requirements for EU. We thank you for the opportunity and appreciate you sharing your knowledge with our Charles University, Institute for Language and Preparatory Studies students.