Aether Studio
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24/12/2021
Wishing you all a wonderful Christmas.
Love, .online
22/11/2021
Latest work:
Brand identity creation for Shishmish Films, a film service production company operating in Serbia, Montenegro, Bosnia and Macedonia.🦇
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Shishmish (Šišmiš) means ‘Bat’ in Serbian, and the word itself seems playful with loads of Shh sounds in such a small word. This dark playfulness of the word Shishmish and the bat itself inspired us to creatE this hand-drawn bat paired with bold and heavy typography.
19/11/2021
Walter Landor is the epitome of an entrepreneur: working away from his living room, his drive of passion and vision has led him to Levi’s, Marlboro and Coca Cola.
Does he know something we don’t? Some nuances do change with the passing of time, but the core principle remains; people have, and always will, create an image of brands in their minds, an image they want to identify with and celebrate themselves through it.
The sooner we learn this the easier branding becomes.
Visual identity for .
So here’s the story:
Our client reached out with a wish to create an organic blueberry brand that would stand out from the rest on the market. His wish was to start selling his organic berries, grown peacefully under the Rudnik mountain, directly to the customer, avoiding the price markup imposed by the large commercial chains and resellers, also wanting to venture into selling directly to consumer which would mean more sustainable packaging and a lesser carbon footprint to our mother Earth.
And we loved it.
Our first brainstorming took us straight to discussing values: what does it add to the world, and which unique feature was the one distinguishing them from others. What the main emotion it carries. What good it brings.
The answer was purity.
There is something innocently good about blueberries themselves; they are so beneficial, and have several incredible (and study-backed) health effects, yet carry very little sugar and allergens in them, and they even taste good! Add that goodness to the fact that these blueberries are grown in the untouched nature of central Serbia, and you have a pure, gentle superfood.
Bobica was born.
05/10/2021
Are you in awe of great ?
What is the mystery behind here’s a basic guide into structure of typography which we will share on a (somewhat) regular basis so you could understand our ‘corporate lingo’…
…Just kidding, we never use corporate lingos ✌️
Here is the anatomy of typography for all of you type aficionados.
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