eWaterGate

𝐁𝐥𝐮𝐞 𝐎𝐜𝐞𝐚𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐟𝐨𝐫 𝐛𝐨𝐫𝐞𝐡𝐨𝐥𝐞 𝐝𝐫𝐢𝐥𝐥𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬: How to innovate your business offer, present a unique opportunity for your clients, and render competition irrelevant.

Over 90% of borehole drilling companies are fighting in the red ocean where there is 𝐡𝐢𝐠𝐡 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧, 𝐥𝐨𝐰 𝐩𝐫𝐨𝐟𝐢𝐭 𝐦𝐚𝐫𝐠𝐢𝐧𝐬 𝐚𝐧𝐝 𝐥𝐨𝐰 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐟𝐨𝐫 𝐠𝐫𝐨𝐰𝐭𝐡. Hence they are likely to go out of business in the coming years if they do not innovate and scale.

Instead of fighting for a small share in the crowded section of the market, why not innovate to offer something unique that opens up new demand and rendering your competitors irrelevant?

95 % of the borehole drilling market (Blue Ocean) is untapped, so why do you keep struggling in the already crowded 3% of the market?

After extensive market research and niche auditing of the borehole drilling market, I discovered that in every borehole drilling market,

1. Only 3% of people interested in drilling a borehole are ready to buy now i.e. they know they have a problem, they know the solution they need, and are actively searching to buy it.

2. 17% of people are in information gathering mode i.e. they know they have a problem, know the solution they need, but are still deciding on when to buy it.

3. 20% are only problem aware. i.e. they know they have a problem, but don’t know the solution they need.

4. 60% are neither problem nor solution aware i.e. they neither know the problem they have nor the type of solution that will help in solving their problems.

Most borehole drilling businesses (most of your competitors) focus their marketing solely on the 3% of people who are ready to buy now and if you join your competitors to focus all of your efforts on that 3%, you’re leaving the other 97% of customers on the table.

However, you can’t get the other 97% of potential customers using the same outdated business model & marketing strategy everyone else is using.

You need a 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐨𝐝𝐞𝐥, 𝐦𝐚𝐫𝐤𝐞𝐭 𝐨𝐟𝐟𝐞𝐫 𝐚𝐧𝐝 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐬𝐲𝐬𝐭𝐞𝐦 𝐭𝐡𝐚𝐭 𝐞𝐝𝐮𝐜𝐚𝐭𝐞𝐬 & 𝐧𝐮𝐫𝐭𝐮𝐫𝐞𝐬 the other 97% of prospects about the problem and positions your solution as the ideal mechanism to solve the problem.

The following 3 step process is all you need as a borehole drilling company if you want to innovate, stand out of competition and dominate the market:

𝟏.𝐑𝐞-𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭 𝐨𝐟𝐟𝐞𝐫 to target the market segment your competitors aren’t looking at. (the untapped 97% of the market)

𝟐.𝐂𝐫𝐚𝐟𝐭 𝐚 𝐯𝐢𝐝𝐞𝐨 𝐬𝐞𝐥𝐥𝐬 𝐥𝐞𝐭𝐭𝐞𝐫 to do the selling for you in a consistent and more efficient way. This sales letter should be hosted on your sales pipeline for potential clients to have access before talking to you.

𝟑.𝐁𝐮𝐢𝐥𝐝 𝐚 𝐝𝐫𝐢𝐥𝐥𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐜𝐚𝐬𝐞 𝐦𝐨𝐝𝐞𝐥 to help you present the financial benefit of your system to your potential clients.

After extensive research and experimentation, I discovered the rightful application of this 3 step process is the key to getting command of the market and outsmarting your competitors.
The full process is detailed in a pdf you can get with this link https://shorturl.at/61nZM .

Feel free to contact or drop comment if you face challenge applying this 3 step process in your borehole drilling business.





Abu Fabrice
Ndam David
Cameroon Forage and Construction
FORAGE CAM

𝐓𝐡𝐞 𝐬𝐞𝐜𝐫𝐞𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐮𝐬𝐞𝐝 𝐛𝐲 𝐭𝐨𝐩 𝐛𝐨𝐫𝐞𝐡𝐨𝐥𝐞 𝐝𝐫𝐢𝐥𝐥𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐭𝐨 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲 𝐠𝐞𝐭 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐭𝐡𝐞𝐢𝐫 𝐩𝐫𝐨𝐟𝐢𝐭 𝐦𝐚𝐫𝐠𝐢𝐧𝐬..

Ever wondered why your marketing on social media seems not to be working?

Have you tried several times to leverage the power of Meta(Facebook, Google, etc) or even put a budget aside each month on ads but very few clients respond? Have you noticed that even those who respond to the ads don’t end up paying for your service or want to pay a low fees?

Do you ever feel like advertisement or marketing doesn’t work for you?

You are not alone….over 85% of borehole drilling companies face the same challenge, and the problem lies in your approach.

𝑬𝒗𝒆𝒓 𝒉𝒆𝒂𝒓𝒅 𝒐𝒇 𝒂 𝑺𝒂𝒍𝒆𝒔 𝒍𝒆𝒕𝒕𝒆𝒓 𝒃𝒆𝒇𝒐𝒓𝒆? 𝑾𝒉𝒂𝒕 𝒂𝒃𝒐𝒖𝒕 𝒂 𝒔𝒂𝒍𝒆𝒔 𝒇𝒖𝒏𝒏𝒆𝒍? 𝑫𝒐 𝒚𝒐𝒖 𝒌𝒏𝒐𝒘 𝒉𝒐𝒘 𝒊𝒕 𝒘𝒐𝒓𝒌𝒔?

This is what differentiates the top guys from the average guys in this borehole drilling business.

Do you market online? When people click on your ads, where do they go to? What is the follow-up?

Hahaha….. You expect clients to call you immediately they see your ads and pay you millions for a high ticket service with just a single post, without knowing you or understanding the value your offer presents? If you think so, then you must be in wonderland.

A 𝐬𝐚𝐥𝐞𝐬 𝐥𝐞𝐭𝐭𝐞𝐫 is a single dynamic document that presents unique insights about how your Borehole drilling company can help the market solve their problem while casting fear, uncertainty, and doubt on your competitors.

Put in another way, it’s a written document that achieves 3 things:

1. Isolates and discriminates for the 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐞𝐠𝐦𝐞𝐧𝐭 (𝐍𝐢𝐜𝐡𝐞),

2. Proposes the benefit (𝐃𝐫𝐞𝐚𝐦 𝐎𝐮𝐭𝐜𝐨𝐦𝐞) and

3. Presents the protocol for which your product or service is designed (𝐔𝐧𝐢𝐪𝐮𝐞 𝐌𝐞𝐜𝐡𝐚𝐧𝐢𝐬𝐦).

The protocol is a more efficient method (in terms of reducing the time and effort + sacrifice) to get to benefit, than what already exists relative to the market segment.

𝑻𝒉𝒆 𝒔𝒂𝒍𝒆𝒔 𝒍𝒆𝒕𝒕𝒆𝒓 𝒊𝒔 𝒂𝒏 𝒆𝒔𝒔𝒆𝒏𝒕𝒊𝒂𝒍 𝒑𝒂𝒓𝒕 𝒐𝒇 𝒂 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒂𝒏𝒅 𝒔𝒂𝒍𝒆𝒔 𝒔𝒚𝒔𝒕𝒆𝒎.

Running a borehole drilling company without a sales letter is the biggest mistake I see most borehole drilling business owners make.

In a world where everyone can create a social media page, make posts and/or launch paid advertising campaigns, the plane on which people compete is at the marketing offer and few people are good at crafting a compelling offer (marketing thesis) and presenting it on a well-designed sales letter.

𝐀 𝐬𝐚𝐥𝐞𝐬 𝐥𝐞𝐭𝐭𝐞𝐫 𝐢𝐬 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞𝐝 𝐯𝐢𝐚 𝐚 𝐬𝐚𝐥𝐞𝐬 𝐟𝐮𝐧𝐧𝐞𝐥.

A sales funnel is the channel through which the market gets access to your sales letter before booking a call to talk with you.

The sales funnel should also collect data of leads as they progress through each step/page of your sales pipeline.

The sales funnel also includes email or call automations to follow up on leads as they progress throughout your sales pipeline. to increase the efficiency of your marketing campaign in case where you’re using paid advertising.

I guess you now understand why your borehole drilling business has been facing challenges getting clients online.

Now you equally know what a sales letter and a sales funnel is
However, a 𝐬ales Letter & funnel is just one of the 𝟒 𝐚𝐬𝐩𝐞𝐜𝐭𝐬 you need to implement in your company to consistently get high valued deals.

If you are interested in cracking the code to Consistent High-Value Deals for your borehole drilling company, follow this link https://shorturl.at/61nZM & download a pdf document that contains the other 3 aspects.

Feel free to contact me inbox or indicate in the comment section if you need help.

Follow for interesting content on how to consistently get high value borehole drilling deals for your company.




Cameroon Forage and Construction
Abu Fabrice
Ndam David