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How to Land Your First Consulting Client: Real Tips from a Successful Founder
90% of her clients come back or send referrals.
Sonia Daniels built S. Daniels Consulting from a solo operation into a nearly $500K consulting practice — serving hospitals, nonprofits, and mid-size enterprises — and then deliberately scaled back down to stay in control.
In the latest episode of Build With What You Know, we talked about what that journey actually looks like:
→ Leaving a senior nonprofit role to bet on herself in 2017
→ Growing to a team of four, then choosing to go solo again
→ Helping a nonprofit client raise almost $500K in new funding in one engagement
→ Using AI daily for proposals, project management, and presentations
→ Building a business that works less and earns more over time
One thing she said that stuck with me: consulting doesn't have to be complex or dull. The best operators make transformation feel accessible.
Full episode → https://youtu.be/XSZkDo1YrZY
Sonia's work → https://www.sdanielsconsulting.com
What's one thing you'd do differently if you were starting a consulting business today? 👇
16/06/2026
Enterprise buyers make up their minds about you weeks before you ever get on a call.
That's the premise behind Sayanta Goswami's work — and it's backed by data from Gartner, Forrester, Edelman, and the World Economic Forum.
In the latest episode of Build With What You Know, we talked about buyer perception: what it is, why it matters more than ever in 2025, and how most B2B firms are losing deals they don't even know they're competing for.
We also got into something more tactical — how Sayanta built The Buyer Perception Brief to 1,000+ LinkedIn newsletter subscribers in under two months:
→ Why LinkedIn newsletters get indexed by Google and cited by LLMs
→ How he sources quotes from former HSBC, Accenture, and LinkedIn executives
→ Why his subscriber demographics hit exactly his target (CEOs, founders, senior decision-makers from 10,000+ employee firms)
→ How he uses AI as a research assistant — not a ghostwriter
One thing that stuck with me: the term "buyer perception" hit its Google Trends ceiling on April 19th. Sayanta started writing about it in January.
Full episode → https://youtu.be/nFCRSe7_Qwc
How much thought do you put into how buyers perceive you before the first conversation? 👇
1,000 LinkedIn Newsletter Subscribers in 2 Months: Sayanta Goswami on Buyer Perception What if your biggest sales problem isn't your pitch — it's how buye...
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