Amida

Hidden under the ceramic shell.

Thank you to everyone who joined us at the Beau-Rivage last week. Seeing your reaction in person told us everything we needed to know.

For those who couldn't join us in Geneva, a handful of the Digitrend NASA Tribute remain available on our website. Link in bio.

The objects you carry dictate the timeline you inhabit.

You surround yourself with objects to force the aesthetic of the Mid-century back into reality.

The AMIDA Digitrend is the proof it’s working.

Photo credit:

Yes, the numbers are backwards.

And no, it’s not a printing error.

This is the bare Jump Hour module that drives the Digitrend LRD (Light Reflecting Display). The crystal prism optically flips the image for your eye, which means we had to engineer the input in reverse.

This kind of problem-solving defines our mission: delivering the future the past promised.
Correcting the timeline is not only dreaming up better shapes - you have to do the hard engineering work to make them a reality.