Reach Social Growth

Here in Victoria, YYJ Locals For Locals is helping struggling businesses in a big way 👩‍💻

They have assembled a team of developers and marketers to help businesses during the crisis.

Your business can request any of these pro-bono services:
• Help designing merch to drive sales
• Building a single page website (landing page)
• Write a message about how your business is handling COVID-19
• Email design to send to your customers
• Social media post or ad copy & design
• Help setting up gift card sales on your website
• Marketing help to promote your delivery service
• Help setting up a subscription box service

Even though 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝘁𝗮𝗸𝗶𝗻𝗴 𝗿𝗲𝗾𝘂𝗲𝘀𝘁𝘀 we still love this idea! Would you volunteer your time as a , or both?

Reach Alpha is currently by invite only, if you are interested in providing feedback and would like access, DM us! 🚀

#604

Using AR technology they are able to measure your shoe size through an app, but what does this mean for social?

For , this could give them a massive boost in online sales. Their customers will be able to open their camera, measure their foot size and order their favorite pair of sneakers.

This is great, but do you know what's even better?

This pairs extremely well with the fact that they are one of the closed beta members of the feature. An in-app payment processing system that allows businesses to sell directly through Instagram.

Would you use this feature? We know we would!

Reach Alpha is currently by invite only, if you are interested in providing feedback and would like access, DM us! 🚀

#604

The short answer is they all fuel your brand, but there's much more to it than that ...

I have personally always taken relationships very seriously. Whether that be professionally, romantically or with my friends. The reason for this is that I know that if I don't put in the effort with someone, I'm going to miss out on a ton of experiences and opportunities that I know I'd enjoy.

Same goes with business.

I believe all relationships that I have made or aspire to make will not only validate or promote the brand that I'm building, but will also supply me with opportunities and experiences I know I will enjoy.

𝗦𝗼, next time that you make a post, interact with a customer, or introduce yourself to another business, think about where that relationship could lead you, what communities it could open up for you, or how you could benefit them.

Do you have a favorite story about one of your relationships (professionally/personally)? Let us know about it!

Reach Alpha is currently by invite only, if you are interested in providing feedback and would like access, DM us! 🚀

#604

With the feature on the horizon, auctions on Instagram are looking more and more promising 💳

Currently, IG are currently being run where people will bid in the comments and the account owner will manually manage those bids. These accounts are relying on external payment and shipping methods which can complicate things, especially if they have a small social team.

Some examples of these businesses are:





How is your business going to utilize Instagram Checkout? Have you considered setting up your own social auction?

Let us know how you feel! 👇

We believe auctions have massive potential on social platforms. We believe this 𝘀𝗼 much that we have started a new project called Bidddy () which allows businesses to easily run media driven auctions on social platforms. The system is currently still in development, but give us a follow if you want to see updates!

Reach Alpha is currently by invite only, if you are interested in providing feedback and would like access, DM us! 🚀

#604

Boost your online shops with the tips below! 👇

𝗦𝗲𝘁-𝗨𝗽 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 🛍️
This will allow your customers to directly view and eventually buy your products off of Instagram shopping using .

𝗣𝗼𝘀𝘁 𝗟𝗼𝘁𝘀 𝗼𝗳 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝗳𝘂𝗹 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 📱
Show off your products! Consistently show your users how to use your product. Even if it seems to get repetitive, it's important to provide constant product/service education, especially if your a growing company.

𝗠𝗮𝗸𝗲 𝗨𝘀𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗙𝗮𝗻𝘀 🙌
Build relationships with your fans (or brand advocates). This will grant you access to more honest feedback and a higher social respect from your community. You can start building a relationship with these people by replying to their comments or DM's with the rapport you've built with them in mind. Using this mindset, you can reply with high-quality and unique comments.

What has worked for you in your experiences? We want to hear them! 👇

Reach Alpha is currently by invite only, if you are interested in providing feedback and would like access, DM us! 🚀

#604

How does your brand take advantage of ? 🛍️

Reach Alpha is currently by invite only, if you are interested in providing feedback and would like access, DM us! 🚀

#604

If you want to conduct an influencer marketing campaign, you need this 📣

Demand for is becoming more and more popular, which in turn is making influencers more expensive.

If your brand doesn't have the capital to spend up to $100K per sponsored post on an , you might be want to consider looking into a .

These micro-infleuncers are better for smaller brands because they typically have a more niche audience and a higher engagement rate.

𝗛𝗼𝘄 𝗧𝗼 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲
In short, this is dependent on their engagement, website clicks, and conversion rates coming from the respective platform.

𝙀𝙭𝙖𝙢𝙥𝙡𝙚: Let's say the profile in question get's 315K impressions per post, with an engagement rate of 6%, gets around 100 website clicks, which leads to a conversion rate of 5%.

𝗡𝗼𝘁𝗲: We are assuming that influence is defined as a the number of sales generated from an ad post.

Sales Influence = (Website Clicks/(Impressions x Engagement Rate)) x Sale Conversion Rate

Sales Influence = ((100/(315K x 0.06)) x 0.05) = 0.00026 / post

So 0.026% of people (or ~83 people) that view the post will purchase said item. We could also average this over all posts made by the profile in question. This could then give someone the average sales influence of the profile.

Reach Alpha is currently by invite only, if you are interested in providing feedback and would like access, DM us! 🚀

Whether you are social data whiz or not, we can all agree something is missing...

𝗖𝗼𝗻𝘁𝗲𝘅𝘁.

Let's say you're trying to find a trend between the amount of puppies in your post and an increase in engagement. When you look at your daily engagement metrics, do you actually know what posts are contributing to a certain days engagement?

No, because you aren't provided that c̲o̲n̲t̲e̲x̲t̲ with ordinary tools.

Luckily we are working on a tool to solve this exact problem.

You will be able to see the posts that have contributed the most to your engagement for that day. This will allow you to easily test your content and evaluate your social goals.

How do you feel about a tool like this? Let us know below! 👇

Reach Alpha is currently by invite only, if you are interested in providing feedback and would like access, DM us! 🚀