His work with 33MAG.com proved valuable for Alex with opportunities to take photos of artists such as Steve Aoki, The Bloody Beetroots, Diplo, Simian Mobile Disco, Crookers, and DJ Grandtheft. Having his photos in multiple music and nightlife publications, Alex also joined forces with a group called Le Mothership with BSBTRGDCLUB, DOOZE JACKERS (SNAILS & TECHJIO) among others. Throughout this time
Alex organized events, produced original music, and played gigs around the North American East Coast. In 2011 he decided to focus his energy towards the world of extreme sports, primarily downhill skateboarding, which was growing in popularity. As a camera artist and social media strategist, Alex worked with world cup events and prominent brands like Powell Peralta, Red Bull, Iron Man Canada, Concrete Wave Magazine, and many more. Making his way back into the entertainment industry in 2017, Alex has been collaborating with companies such as Gibbons Whistler, Shambhala Music Festival, City of Vancouver, Decentralized Dance Party, Blessed Coast Festival, The Green Cross Society of BC, Tonic Records and others. Alex has shot legendary artists as N.W.A., Steve-O, Just Blazed, Rusko, DJ CRAZE, DJ Qbert, DJ Trapment, Lazy Syrup Orchestra, Reid Speed and many more. In 2018 Alex started producing and directing music videos, having his first music video The Warriors - Snotty Nose Rez Kids (SNRK) premiered by Noisey (Vice Magazine). Other notable credits include direction on Buckman Coe - Price You Pay, Jodie B – Soul City, Buckman Coe - Gathering Storm, SNRK - Forever Sick, and Red Chair - Anywhere At All.
