The Local Strategy

Nine reasons a Google Business Profile is important for your business

This is not an exhaustive list because there are many benefits of owning and managing your GBP!

1) Without a local business listing, you can’t rank in the Local Pack, or appear on Google Maps

2) It’s often the first (or only) source of information that a potential customer will use

3) Your potential customers can take actions that lead to a conversion right from the SERP

4) It brings a variety of user-generated content into one place

5) It gives you plenty of opportunities to signpost content on your website

6) It’s a useful source for customer insight for your own business (and your competitors’ businesses)

7) It’s used by potential customers to get directions to your business

8) Its Insights section gives you important information about how people are finding you

9) It influences Google’s understanding of your business as an ‘entity’