Fetch Communications

For most small businesses, Q3 (July–September) is less about launching something new and more about building trust, staying visible, and preparing for the busier fall season. People are often distracted by vacations and summer activities, so consistency beats intensity.

Here’s a simple Q3 content mix:

📚40% Educational: Tips, FAQs, how-to posts, myth-busting info, industry insights. Focus on the problem your audience has that you are solving.

🤗 30% Relationship-building: Lighthearted, brand loyalty-based posts such as: Behind the scenes, founder stories, employee spotlights, company values. Wear your heart on your sleeve.

📊 20% Social proof: Feature testimonials, client wins, before-and-after examples, case studies. Let the data and client feedback take centre stage.

📣 10% Promotional: Services, offers, calls to action, and upcoming events. Run a summer promo, a social media contest, or create buzz about a festival market stall you have rented to showcase your products.

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Fetch Communications — the marketing agency for SMEs, solopreneurs, mission-driven brands and nonprofits.