Socials Brewing
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02/21/2024
I think we're all drawn to people who wants to talk TO you rather than AT you.
Which is ironic because I truly believe that our industry is all about people talking TO (or with) you rather than AT you. The underlining (or subtext) in all my discussions with my marketing girlies where we do want to create things that are FOR people, for our communities.
This is why I think it comes down to compassion, patience, and open transparency.
Compassion to keep us grounded in the present. Patience because you truly never know what is going on in another person's head.
And OPEN transparency because I think it's really easy to apply romanticism to this industry. With "I made $5k in two days" or "it took me 45 minutes to create 8-months worth of content with Chat.GPT" posts, it's easy to get caught in the mindset of well this coach/guru can wave a magic wand ✨ and BAM all my problems disappear.
In truth, it took that person 3 months to create the marketing strategy, work on the back end of their business, and then execute to make "$5k in two days". No, honey. It took you 3-months so you actually made $1666/month 💁🏽♀️
In truth, it took that person 6 months to learn how to train Chat.GPT to create the content and now it takes them another 30 minutes/content to go over the content for quality and messaging.
These are the open transparent conversations, I have with my clients. Things do not just happen 🫰🫰 like that.
I want to help you build and grow, in the ways that makes sense to you. There are no short cuts to that journey.
Filming is like learning basic knife skills 🔪🔪🔪
In the beginning it’s also important to remember it’s going to be pretty bad. It’s really about building the muscle memory and understanding some basics ie like rule of 3rds and negative space.
So give some love to your social media manager, they think about A LOT if they are the ones filming.
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