Miranda Pyette
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We're excited to officially kick off our partnership with SiriusXM Canada Auto.
This summer, Purpose Automotive and SiriusXM Canada Auto are collaborating on a content initiative centred around the exclusive Live Nation concert experiences at RBC Amp's SiriusXM Lookout.
Over the coming months, we'll be working alongside creators and dealer partners to capture the moments that make these experiences memorable, from the anticipation before the show to the atmosphere, energy, and everything in between.
For us, this partnership is a great example of what modern social media looks like. The best content doesn't always focus on the product itself. Sometimes it's about the experiences connected to it, the stories people tell, and the moments they remember long after the night is over.
We're proud to be leading the content strategy, creator coordination, and on-site storytelling behind this initiative, and we're excited to bring it to life all summer long.
Thank you to the SiriusXM Canada Auto team for trusting us with this partnership.
“Consistency without direction is just noise.”
Ariana fit into the team pretty quickly after saying that 👏
We’re so excited to officially welcome Ariana to the Purpose Automotive team as one of our new Account Managers. Her mix of creativity, strategy, and genuine passion for automotive content made her feel like such a natural fit from the start.
One of the things we already love most about Ariana is how intentional she is with content and storytelling. She cares about creating things that actually feel real, human, and worth paying attention to online.
A few things you should know about Ariana:
• she’s been passionate about cars since she was a teenager
• she loves content that tells a story instead of just filling a feed
• she notices the details most people miss
• and her dream garage includes both a Porsche 918 Spyder and a Toyota GR86 😍
We already know she’s going to bring such a strong creative perspective to the team and we can’t wait for everyone to see it 💻✨
25/05/2026
One of the biggest misconceptions in dealership marketing is thinking social media’s job is just to “post inventory.”
It’s not.
The real job of social media today is to create familiarity before the customer ever walks into the showroom.
Because think about how people buy now.
They’ve already seen your dealership online 15 times before they submit a lead.
They’ve already formed an opinion about your brand.
They already know whether your store feels modern, active, trustworthy, outdated, boring, approachable, or disconnected.
That decision is happening long before the inquiry.
And that’s why this campaign mattered.
Customers weren’t just liking the content, they were walking into the dealership referencing it. The posts became part of real buying conversations. Vehicles were sold from it.
Not because the inventory changed.
Not because the offers changed.
The presentation changed.
The content finally felt like something people would actually stop and watch on social media instead of something designed only to advertise to them.
That’s the shift dealerships are being forced to understand right now.
Attention first.
Trust second.
Then the sale happens.
WE ARE HIRING 🎬️✨️
If you can spot a bad font choice from a mile away, know when a video needs faster cuts, and understand that social content has about 2 seconds to earn someone’s attention… this might be for you.
Purpose Automotive is looking for a freelance Social Media Content Designer & Video Editor to support us with creative for dealerships and automotive brands across Canada.
This role is heavily focused on social-first design and short-form video editing. Think Reels, TikToks, carousels, paid ad creative, campaign visuals, email graphics, and content that is built to actually stop the scroll.
You’ll be working on:
• Reels, TikToks + short-form video edits
• social media graphics, stories + carousels
• paid ad creative for Meta + TikTok
• email blast graphics + campaign visuals
• presentation decks + marketing materials
• trend-based creative
• and probably hearing us say “can we make the hook stronger?” at least once a day
We’re looking for someone who understands that good creative isn’t just about making something look nice. It needs to fit the platform, grab attention, support the message, and feel natural for the brand.
BONUS POINTS IF:
• you live inside CapCut
• you know your way around Canva and Adobe
• you understand safe zones, captions, pacing + mobile-first design
• you’ve ever said “this needs faster cuts”
• you can adapt your creative style across different brands
• dealership or automotive experience is already in your wheelhouse
This is a freelance remote position with ongoing work and lots of creative opportunities as we continue to grow.
If this sounds like your thing, send us your portfolio/examples of your work. We want to see your social content, video edits, carousels, paid ads, campaign graphics, ALL of it 👀
Applications without social media or video examples may not be considered.
Please send your work and resume to [email protected] 📩