Parallel World Labs
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PWLabs visions, produces and implements the latest advanced technologies that aggregate information from the virtual world into productive tools in the real world. From education-based experiences to games for change, we design innovative communication solutions for the culture, education, health, science, and sport sectors. We work globally with a wide range of clients including museums and scien
03/11/2014
PWLabs' Rockheim featured in Museum of the Future Blog - "Music is a rewarding subject for a museum, especially popular music. Both Rockheim and ABBA: The Museum manage to turn the interest and enthusiasm of their visitor for their topic into something more profound: involvement, engagement": http://themuseumofthefuture.com/2013/10/14/walk-in-dance-out-lessons-about-interaction-and-audience-engagement-from-rockheim-and-abba-the-museum/
Walk in, dance out! Lessons about interaction and audience engagement from Rockheim and ABBA:... Usually I prefer theatre to museums because the experience can be so much more emotional. It was not a play but an exhibition, however, that renewed my enthusiasm for making art and not Shakespeare but ABBA that has been in my head all weekend. How did that happen? It turns out that in the countries...
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