Immedia PR

Throwback to one of our favourite events we had the honour to manage — a Calgary Stampede celebration in the heart of Toronto 🇨🇦🤠
From traditional regalia to cowboy hats, this night brought together cultures, laughter, and unforgettable energy. Grateful for the stories shared and the spirit of the West brought East.

With Immedia PR managing the global PR for the the Sumo Canada Basho made it more than just a sporting event—it became a historic moment in Canada-Japan relations, sports tourism, and cultural branding.

🏆 A sport with 1,500 years of history. A first-of-its-kind event in Canada. A legacy that lasted beyond the ring.

📺 Live TV coverage on CBC, CTV & Global
📰 Front-page news in The Globe and Mail
🌎 Global coverage, from Japan’s NHK to U.S. media
🏟️ Sold-out crowds at the PNE Coliseum
📮 Official Canada Post stamp commemorating the event

💡 Big moments need bold PR. Let’s make your event unforgettable.

Reflecting on the 15th anniversary of the 2010 Vancouver Winter Olympics, we’re proud of the pivotal role Immedia played in showcasing British Columbia to the world. From coordinating media engagements for Destination BC, highlighting our premier ski destinations, to managing Granville Island’s bustling media centre, our efforts ensured global audiences experienced the very best of Vancouver and Whistler. We also championed the Whistler Mountaineer and promoted Kadenwood’s luxury development, Canada’s first community with a dedicated gondola. Here’s to the lasting legacy of the Games and the vibrant spirit of our region!