Gayle Lawrence

Early in my career, I experienced firsthand what it feels like to be torn down by a leader.

And I remember the impact it had - not just on performance…but on the way I saw myself.

It chipped away at confidence.

It made me question my voice, my value, my place.

And it was in those moments I made a quiet commitment:

I would be someone who rises people up, not breaks them down.

Because leadership isn’t a title.

It’s how you make people feel… and who they believe they can become because of you.

We don’t rise by diminishing others
We rise by elevating them.

✨ Where are you choosing to lift someone today?

Imposter syndrome is more about identity lag then fear!

It shows up as over-checking.

Overthinking.

Delaying work that’s already good enough.

Not because you’re incapable

BUT because your inner authority hasn’t caught up with your level of responsibility.

The solution isn’t more proof.

It’s integration with your new level of operation.

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Creating impact doesn’t simply ask for intention - it demands it. Like a sailor charting a course, we set our destination, navigate the seas, and learn to harness the winds of change.

Of course, it’s easy to be blown off course. I’ve experienced that myself, and perhaps you have too. Yet it is the rough seas that shape the most skilled sailors - not only at sea, but in life.

True mastery isn’t just about skills or strategy. It’s about the beingness you bring: your energy, resonance, and presence. That’s what helps you navigate the life.
And yet, many leaders get stuck in the “how.” They focus on steps and tactics, only to find themselves circling the same patterns. That’s when a deeper tool is needed.

Recently, I was invited to help leaders prepare a talk on incantations. Many assumed it was a trick to hype yourself up before a big event. But the truth is: incantations are far more profound.

Cambridge defines incantation as “the saying of words believed to have a magical effect when spoken or sung.”

Here’s how I see it:
→ 𝐀𝐟𝐟𝐢𝐫𝐦𝐚𝐭𝐢𝐨𝐧𝐬 often fall short because they remain a mental exercise, what I call “mental game" where you are battling to win.
→ 𝐈𝐧𝐜𝐚𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐬, however, stir the soul. They call deep into your body, heart, and mind. They awaken truth, electrify your being, and anchor you into who you are becoming.

When spoken with emotion, movement, and repetition, incantations don’t just echo in the mind, they reshape who you are at your core - recoding your nervous system.
Tony Robbins often shares how his own incantation “I am the voice” became a force that reshaped his destiny. That is the power of language, fully lived.

So I ask you: What words, when spoken with conviction, could become your incantation?

Words that not only remind you who you are but demand you step into who you are meant to be.
💡 Reflect on it today. And if you don’t yet have your own incantation, start here: choose words that stir your energy, a way you would like to be in the world (even if it is not fully expressed right now). Make a list, feel it and play with crafting yours.

👉 And stay tuned for the next post. I will be sharing mine at the end.