StayAwake

Remember when the prevailing wisdom was that people didn't learn about or change brand loyalties after the age of 35???

Forget retirement. These Baby Boomers are amassing huge social media followings | CNN Business At 62, Helen Polise isn’t considering retirement. Not remotely. Her job: TikTok star.

I'm sure there are 47 reasons this is problematic, but Burberry just branded the GROUND in the Canary Islands and I'm here for it. http://ow.ly/Tuth50MCOBe

Burberry brands volcano and meadow with iconic check pattern Burberry used milk-based paints and carefully arranged flowers to create two temporary installations, which mimicked the brand's signature check pattern.

Is it me, or is this campaign somehow striking the right tone in all our post-pandemic, travel-disaster lives? (Sales are up 176%, for the record.)

Luxury Rental Platform Plum Guide Uses Death to Drive Bookings The mortality-themed campaign has ruffled feathers on social media, but Plum Guide's unconventional marketing approach is paying off.

This right here is why you should really, really, really never (ever!) waltz into a meeting with a potential new marketing client and be all like "As a Senior Marketing Professional, I can tell you right now that your website sucks and that's why no one's ever heard of you."
(I once overheard a Senior Professional advise a client to take their experience at De Havilland Aerospace off their resume because "Look, I'm sure it was a good job but no one's ever heard of that company.")
(Bonus pro tip: Never hire anyone who says 'senior marketing professional' in a way where you just KNOW they're capitalizing those words in their head.)

Am I the only one who didn't know that we're calling them 'passage levers' now, not 'door handles'? I feel like I'm thisclose to making a big boardroom gaffe.