CPRS Toronto

On World Marketing Day, it is a great opportunity to reflect on how marketing and public relations work together, while serving distinct roles in communication.

Marketing is primarily focused on promoting products and driving conversions, while public relations is centred on building trust, reputation, and long-term relationships with audiences.

When aligned effectively, PR shapes credibility and perception, while marketing amplifies messaging to drive engagement and results. Together, they create a powerful and cohesive communication strategy.

On Canadian Immigrants Day, we reflect on stories like Lucy’s—an immigrant who came to Canada to pursue a career in public relations, navigating a new country where English was not her first language.

Her journey has been shaped by learning, adapting, and overcoming communication barriers while building confidence in a new professional environment. Through challenges, she discovered new strengths in storytelling, resilience, and connection.

Lucy describes her experience not as a limitation, but as a privilege—to grow in a diverse country where different voices and perspectives are valued and where she can contribute meaningfully to the communications field.

Her story reflects the broader experience of many immigrants who continue to shape Canada’s communities and industries through determination and perspective.

Read the full article here: https://buff.ly/GrFPvKp.

On Global Accessibility Awareness Day, we recognize the importance of creating inclusive digital and physical spaces where everyone can fully participate.

In public relations and communications, accessibility is not optional—it is essential. From clear messaging and alt-text in visuals to accessible web design and inclusive storytelling, thoughtful communication ensures that no audience is left behind.

Today is a reminder that accessibility strengthens engagement, trust, and impact across all communities.

👉 Read the full article here by Lucy Luc: https://buff.ly/2E3PaP5.

On National Notebook Day, we celebrate one of the simplest yet most powerful tools in communication—putting ideas to paper.

From brainstorming campaign strategies to capturing interview insights and refining messaging, notebooks remain a trusted space for creativity and critical thinking in public relations practice.

In an increasingly digital world, the act of writing things down continues to support clarity, reflection, and stronger storytelling.

On International Museum Day, we celebrate the spaces that preserve and share the stories shaping our profession.

While the Museum of Public Relations highlights the global evolution of public relations, its lessons resonate here in Canada. From nation-building campaigns to today’s diverse and community-driven communications landscape, Canadian practitioners continue to shape meaningful conversations across industries.

Moments like this invite us to reflect on how history informs our work and how we, as communicators, contribute to the future of public relations in Canada.

Read the blog by Lucy Luc to explore how the Museum of Public Relations portrays its meaning and impact. Visit: https://buff.ly/pfy2LJi.

Wishing our community a wonderful Victoria Day. As we celebrate this Canadian holiday, we recognize the importance of taking time to recharge and enjoy the moments that bring us together.

For those spending the long weekend in Toronto, it is a great time to explore the city’s vibrant events, outdoor spaces, and seasonal celebrations.

From all of us at CPRS Toronto, have a safe and meaningful long weekend.