Lascelles Creative
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Facts tell you what’s true; stories teach you what’s important. The difference between advertising and strategic storytelling is the difference between a dialogue and a lecture. It is why you’ll pay a few dollars to remove advertising, but readily spend five times as much to see a movie. A well-told story engages you visually, audibly, and emotionally; it pulls you in and makes you a part of it. O
“Whenever you are asked if you can do a job, tell ‘em, ‘Certainly I can!’ Then get busy and find out how to do it.” – Theodore Roosevelt
08/06/2014
Getting your story out effectively in a crowded media environement takes creativity. Sometimes that means innovating something bold and new; but sometimes, as in this example from Belgium's government, that can mean bringing back one of the oldest tricks in the book.
WW I-era newsboys mark Great War anniversary in downtown Toronto A group of men dressed in turn-of-the-century newsboy costumes drew curious glances in downtown Toronto Monday as they handed out a fictitious historical newspaper to mark the 100th anniversary of Canada's entry into the First World War.
05/22/2014
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