Jonathan Goodman

Last week, I had one of my best creative days in months. Ideas were sharp. Decisions came easy. I wrote more in an hour than I sometimes do in a full day.
I went back and looked at what I'd done differently.
Nothing special. No new supplement. No perfect sleep. No life-changing morning routine.
I'd just gone for a run before sitting down to work.
The only variable that mattered. Also the one I'd been skipping most of the week.
Not a coincidence.
NOTHING upgrades my thinking like exhausting my body first.
When I've pushed myself physically, my focus sharpens. My decisions come faster. The noise quiets. The work flows.
Your body is hardware. Your mind is software.
Stop trying to optimize the software when the hardware hasn't been touched.
Exercise is the best investment in your success.
-Coach Jon

When my wife got extremely sick during the writing of my last book, I made a note to my editor about a few themes that might be worth weaving in.

One of them was this: Years of showing up to the gym when I didn't feel like it banked me a lot of fitness in reserve.

Not fitness as in a six-pack. Fitness as in — when life fell apart, my body didn't. I won’t sugarcoat it, it was hard. But that fitness I’d banked helped me gather the energy to show up for her, for the kids, for the work that still had to get done.

In your 20s you probably don’t think about stuff like that. I certainly didn’t. I wanted to look good.

At 40, if you're still showing up, you understand something most people don't — that the gym isn't about today. It's about the version of you who's going to need that reserve someday.

-Coach Jon

I think a lot about living.

We get one shot at this life.

It’s easy to be passive about our work, relationships, and fitness.

I don’t want to be passive.

I want to attack life.

I want to go deep with people I love.

I want to build the strongest body possible.

And I want to make the most of my time here.

To help, I make rules.

This post has some of them.

Maybe I’ll share more later.

For now, I’m genuinely curious, what would you add?

-Jon

I’m an author and just deleted every social media app off my phone.

I’m publishing more and better content as a result across IG, FB, Li, X, and Threads.

Building the team and machine to get here has been a four-month process.

Here’s the people and process I’ve followed. And if you want to know more after reading, I’ve got a free presentation you can watch.

I’ve got nothing to sell you. This has just changed my life. Gave me back time and attention with my kids. Wanted to share.

The people:

-A project manager
-2 VAs
-2 writers: One for storytelling, the other for short bangers
-An AI layer that studies what performs and recycles the winning formats.

Next, the process:

Every Thursday morning I wake up to a single email from Kasey, the project manager.

It includes:

-Notes for me
-Questions for me
-All content to review, edit, and approve

Then just my final touch.

My team built a custom dashboard that pulls in data from all of the accounts so we can review performance.

Then we double down on the winning formats, styles, and captions.

That’s the condensed explanation of my system.

I recorded a private training on how this all works.

Comment "SYSTEM" and I’ll send it to you.