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What is the most optimal time to start your Amazon advertising campaigns?

1️⃣ Is it when you get your first review?
2️⃣ When your product first gets checked in
3️⃣ Or when your product gets checked in and becomes available?

As a seller, I have tested starting my ad campaign in all three of the above scenarios. The one that I have the 𝗺𝗼𝘀𝘁 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗶𝘀 #𝟯, 𝘄𝗵𝗲𝗻 𝗺𝘆 𝗙𝗕𝗔 𝗻𝗼𝘁 𝗼𝗻𝗹𝘆 𝗰𝗵𝗲𝗰𝗸𝘀 𝗶𝗻 𝗯𝘂𝘁 𝗶𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 FBA bucket.

Why is this? Because in scenario #1 you are sacrificing too much time (the honeymoon period is around 30 days). While #2 sacrifices conversion rate as your product is not ready for prime shipping.

So turn on ads only when your products have c͟h͟e͟c͟k͟e͟d͟ ͟i͟n͟ and that advertised SKU is now ͟a͟v͟a͟i͟l͟a͟b͟l͟e͟.

#𝗮𝗺𝗮𝘇𝗼𝗻𝗳𝗯𝗮 #𝗮𝗺𝗮𝘇𝗼𝗻𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴
#𝗮𝗺𝗮𝘇𝗼𝗻𝗮𝗱𝘀 #𝗮𝗺𝗮𝘇𝗼𝗻𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 #𝗮𝗺𝗮𝘇𝗼𝗻𝘀𝗲𝗹𝗹𝗲𝗿
#𝗮𝗺𝗮𝘇𝗼𝗻𝗽𝗽𝗰 #𝗮𝗺𝗮𝘇𝗼𝗻𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

How are your Amazon advertising metrics trending? 📈

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