Muze Content

Do you use a funnel to measure where your potential customers are?

This method is simple and effective, perfect for tailoring the content you provide to exactly what each person needs at a specific moment.

Let's break it down.

1. Awareness
They're aware of your brand. They might have seen your store or Instagram profile, but they don't know you well enough to spend any money with you yet.

2. Evaluation
They know you, and they see you. They may have a little more confidence in you than they did initially, but they need to see more proof or get a better understanding before they become a paying customer.

3. Conversion
They know you, they see you, and they trust you. Customers who TRUST you are the customers who pay for your goods or services. They know you can bring results. Or they know you make a delicious croissant.

Only once they are aware of you and evaluate you will anyone choose to work with or buy from you. Once you understand this funnel, you understand the journey of acquiring a customer.

Need more help moving customers up the funnel? We customize content marketing plans and strategies just for you.

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What types of content should you explore for the best ?

When good content means an increase in sales, we could all benefit from following the trends.

In 2023, here's what's doing well:
1. Blog Posts - with listicles, guides, how-to's, and more, you can show your readers the value of services in moments.
2. Videos - quickly share a case study, statistic, or promo video to get your viewers attention in second, and convert them to a paying customer.
3. User-Generated Content - that's right, content from the customers who have made you successful! Turn success stories and reviews in revenue generators.
4. Podcasts - all businesses can benefit from a podcast. Share your thoughts, spread information on your industry, or get to know your clients.

It's that easy!

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This marketing fact will change the way you think about content 💡

From boosting website traffic to establishing thought leadership, blogging is a game-changer.

Does making a - and sticking to it - seem like a far away dream? 💭

It doesn't have to! Content calendars help you stick to your plan, meets your goals, and most importantly, save your mental space.

Looking for expert help on building the plan that works for you? Check us out at muzecontent.com for custom build content marketing plans ✔