Good Measure Finance

Debt is one of the tools that can do both, and most business owners don't see the line between the two until they’re already on the wrong side of it.

Debt isn’t good or bad. What it is as a leverage tool. The question is, how much debt can your business afford to leverage right now, and does your cash flow support it’s payback without further squeezing things.

Most business owners do not know the answer. They take on debt to finance the running of the business when cash is tight, without realizing this very thing might be keeping them stuck exactly where they are.

How do you know what's safe to take on, when to take it on and how to break free of the debt hamster wheel if you’re already stuck in it?

✨Mastering cash flow. ✨

This is exactly what I break down in my Cash Conscious masterclass. Dm the word CASH to save your spot for this Thursday's live session at 1pm est.

Relying on your bookkeeper to act as your financial strategist?

As a scaling business owner, it’s important to understand the different roles that financial professionals can play in your business. While a bookkeeper is an ESSENTIAL role in your business (keeping track of your day-to-day transactions, ensuring that your books are accurate and precise, helping you manage taxes and gov’t rules), they are not often trained or equipped to provide the same level of strategic financial guidance as a Virtual CFO.

If you’re relying on them in the wrong capacity and don’t understand the limitations of their role, you could be missing out.

Most often, a bookkeeper looks backwards (reporting past numbers to you in the present) and a Finance Coach like myself, looks forward.

We’re predicting, projecting, and then creating strategy around the financial results you want in your business.

That valuable bookkeeping data that is being produced by your bookkeeper is not enough, it needs to be interpreted and utilized within a plan that is unique to you and your business.

With all of my clients, I use that data to manage your cash flow, create a working budget, project and forecast out performance, develop strategies to increase profitability, find profit and cash leaks, lean into and expand things that are working really well.

I help you gain a deeper understanding of your business’s financial health and make informed decisions about its future. I help my clients achieve long-term goals and grow your business in a sustainable and profitable way.

If I could wave a magic wand and get every entrepreneur to stop doing one thing?...

👉 Stop running your business from your bank account balance.

You log in, see what’s in the account, and make decisions from there.

But that number only shows you the right now, not what is likely to happen with cash in the near future. And if you're flying blind in this area, you could be unknowingly creating a cash flow issue over and over again.

Despite what you may think, the dollars sitting in your bank account may not be free to spend.

It’s like trying to drive forward while only looking in the rearview mirror.

What to do instead?

Start forecasting. Looking forward into "what if" scenarios is an absolute super power.
Look beyond revenue to the metric that matters even more -- cash flow.
It doesn’t need to be perfect at first, it just needs to be proactive.

Want help building this muscle? That’s literally what I do.